High-end audio brand Bowers & Wilkins, together with luxury supercar maker and Formula 1 team Mclaren, have announced an extension to their long-term multi-year partnership, which sees Bowers & Wilkins become Official Audio Partner across both McLaren Automotive and the McLaren Formula 1 Team.
This development builds upon a decade-long partnership that has seen Bowers & Wilkins craft premium audio systems for McLaren’s supercars. Since 2015, the two have collaborated on creating in-car sound experiences.
The British audio brand’s engineering expertise, honed at its research and development facility in Southwater, just 30 miles from McLaren’s Technology Centre, aligns with McLaren’s commitment to precision innovation, says Henrik Wilhelmsmeyer, Chief Commercial Officer of McLaren Automotive.
“Specialist engineers from McLaren Automotive and Bowers & Wilkins have worked in partnership since 2015 to develop and deliver the sound technologies that ensure the levels of audio system excellence our customers demand,” he notes.
This development builds upon a decade-long partnership that has seen Bowers & Wilkins craft premium audio systems for McLaren’s luxury supercars…
Expect to see the collaboration extend further beyond the racetrack, with co-branded products designed to appeal to McLaren’s vast global fanbase. Having already launched the Px8 McLaren Edition headphones and Zeppelin McLaren Edition speaker, the duo are known to be developing more products that reflect their shared dedication to craftsmanship and performance.
Bowers & Wilkins’ audio expertise will also play a crucial role in supporting McLaren Racing’s drivers and team personnel throughout the upcoming F1 season.
“Both brands share a commitment to innovation and technical excellence, and we look forward to creating exciting new products for our fans together,” says Nick Martin, Co-Chief Commercial Officer, McLaren Racing
Introducing the Magico S7 2026 edition, a new flagship loudspeaker aimed squarely at lovers of luxury audio. Designed and engineered in California, this imposing floorstander, which replaces the original Magico S7 after a decade-long production run, arrives as the most advanced expression of the company’s mid-tier reference range yet, sitting between its A Series and…
Personal audio specialist Astell&Kern has unveiled the PD20, a new digital audio player (DAP) able to adapt its sound output to the individual hearing profile of each listener, rather than delivering a single, fixed sound signature. Designed for music fans who want studio-grade sound on the move, the PD20 has been developed in collaboration with…
Ferrum Audio, a high-end Hi-Fi manufacturer from Poland, has launched its range of digital-to-analogue converters, headphone amplifiers and power systems in the UK, bringing a new integrated audio ecosystem to British music fans in search of premium personal and lifestyle sound. The company, operating out of Warsaw, is positioning itself in the increasingly crowded ‘high-end…
The Luxe Review 
High-end audio brand Bowers & Wilkins, together with luxury supercar maker and Formula 1 team Mclaren, have announced an extension to their long-term multi-year partnership, which sees Bowers & Wilkins become Official Audio Partner across both McLaren Automotive and the McLaren Formula 1 Team.
This development builds upon a decade-long partnership that has seen Bowers & Wilkins craft premium audio systems for McLaren’s supercars. Since 2015, the two have collaborated on creating in-car sound experiences.
The British audio brand’s engineering expertise, honed at its research and development facility in Southwater, just 30 miles from McLaren’s Technology Centre, aligns with McLaren’s commitment to precision innovation, says Henrik Wilhelmsmeyer, Chief Commercial Officer of McLaren Automotive.
“Specialist engineers from McLaren Automotive and Bowers & Wilkins have worked in partnership since 2015 to develop and deliver the sound technologies that ensure the levels of audio system excellence our customers demand,” he notes.
Expect to see the collaboration extend further beyond the racetrack, with co-branded products designed to appeal to McLaren’s vast global fanbase. Having already launched the Px8 McLaren Edition headphones and Zeppelin McLaren Edition speaker, the duo are known to be developing more products that reflect their shared dedication to craftsmanship and performance.
Bowers & Wilkins’ audio expertise will also play a crucial role in supporting McLaren Racing’s drivers and team personnel throughout the upcoming F1 season.
“Both brands share a commitment to innovation and technical excellence, and we look forward to creating exciting new products for our fans together,” says Nick Martin, Co-Chief Commercial Officer, McLaren Racing
First look at ultra-premium Magico S7 2026 flagship loudspeaker with £159,000 price tag
Introducing the Magico S7 2026 edition, a new flagship loudspeaker aimed squarely at lovers of luxury audio. Designed and engineered in California, this imposing floorstander, which replaces the original Magico S7 after a decade-long production run, arrives as the most advanced expression of the company’s mid-tier reference range yet, sitting between its A Series and…
New Astell&Kern PD20 personal audio player delivers High-Res sound tuned to your hearing
Personal audio specialist Astell&Kern has unveiled the PD20, a new digital audio player (DAP) able to adapt its sound output to the individual hearing profile of each listener, rather than delivering a single, fixed sound signature. Designed for music fans who want studio-grade sound on the move, the PD20 has been developed in collaboration with…
Ferrum Audio debuts premium modular head‑fi desktop music systems in UK
Ferrum Audio, a high-end Hi-Fi manufacturer from Poland, has launched its range of digital-to-analogue converters, headphone amplifiers and power systems in the UK, bringing a new integrated audio ecosystem to British music fans in search of premium personal and lifestyle sound. The company, operating out of Warsaw, is positioning itself in the increasingly crowded ‘high-end…
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