Visitors to the Westfield London shopping centre from today will have an opportunity to take a first hand look at Verge Motorcycles futuristic electric motorbikes.
The Verge pop-up store will also offer test ride appointments, expected to begin within weeks.
“This exciting expansion marks a significant milestone for Verge. Our British fans have been waiting for this moment and we are happy to finally start our operations and sales in the UK and make our thrilling innovation available to everyone in the region,” says the CEO of Verge Motorcycles, Tuomo Lehtimäki.
The London Verge pop-up store will offer test ride appointments, expected to begin within a few weeks..
Do bikers dream of electric motorcycles?
Verge is also opening its first U.S. stores in Los Angeles and San Jose, California. The company says California is the perfect place in North America to begin the rollout of consumer retail outlets.
The first store will open at Westfield Century City Shopping Center in Los Angeles on June 1. Verge’s second store will open at Westfield Valley Fair Mall in San Jose on June 6.
These experiential showrooms will present the Verge brand and lifestyle; test rides will be available this summer.
“The United States is one of our most important markets, and the majority of pre-orders for the bikes in the USA have come specifically from the California area. Local consumers are known to value exciting innovations and they are eager to try new things”, says COO of Verge Motorcycles in the United States Pekka Parnanen.
Verge Motorcycles software updates
In November 2023, at the LA Auto Show, Verge launched its new Starmatter platform, which brings software updates, sensor technology, artificial intelligence and an advanced user interface to motorcycling for the first time.
Earlier this year, at CES in Las Vegas, Verge also announced an update to its flagship TS Ultra model with Starmatter Vision features, including multiple cameras and high-resolution radar, making it the first motorcycle equipped with the sense of sight.
The mastermind behind the Finnish electric motorcycle brand’s international retail strategy is tech visionary George Blankenship, who was instrumental in developing Apple and Tesla’s highly successful showrooms.
“I see the same potential in Verge as I did at Apple two decades ago and Tesla one decade ago when those companies set out to completely redefine their industries,” he says. “I want Verge to be positioned wherever lots of people are spending time on a regular basis finding new things they might be surprised to see, and Westfield London is the perfect place to do so.”
A custom motorcycle created by Renard Motorcycles with bespoke detailing from The Prodigy’s Maxim, is the star turn at MotoArto, a novel art show running in London this week. A true one-off, and yours for £100,000, this kinetic sculpture is the headline attraction at The Bike Shed, Shoreditch. The Luxe Review was at its grand…
British automotive engineering outfit Langen, renowned for handcrafted, limited-production motorcycles, wowed visitors to Motorcycle Live at the NEC Birmingham, with the unveiling of its eagerly anticipated LightSpeed four stroke motorcycle. Visitors at this year’s show were treated to a sensory launch inspired by Japanese artist Yayoi Kusama. The £44,440 Langen LightSpeed LS12, presented within Kusama’s…
More than 18,000 visitors attended the second Salon Privé London three day event, say organisers. One of the most prestigious automotive events in the world, Salon Privé is held annually in the grounds of Blenheim Palace in the autumn. The spring edition, at the Royal Hospital Chelsea London, is a comparable celebration of luxury with…
The Luxe Review 
Visitors to the Westfield London shopping centre from today will have an opportunity to take a first hand look at Verge Motorcycles futuristic electric motorbikes.
The Verge pop-up store will also offer test ride appointments, expected to begin within weeks.
“This exciting expansion marks a significant milestone for Verge. Our British fans have been waiting for this moment and we are happy to finally start our operations and sales in the UK and make our thrilling innovation available to everyone in the region,” says the CEO of Verge Motorcycles, Tuomo Lehtimäki.
Do bikers dream of electric motorcycles?
Verge is also opening its first U.S. stores in Los Angeles and San Jose, California. The company says California is the perfect place in North America to begin the rollout of consumer retail outlets.
The first store will open at Westfield Century City Shopping Center in Los Angeles on June 1. Verge’s second store will open at Westfield Valley Fair Mall in San Jose on June 6.
These experiential showrooms will present the Verge brand and lifestyle; test rides will be available this summer.
“The United States is one of our most important markets, and the majority of pre-orders for the bikes in the USA have come specifically from the California area. Local consumers are known to value exciting innovations and they are eager to try new things”, says COO of Verge Motorcycles in the United States Pekka Parnanen.
Verge Motorcycles software updates
In November 2023, at the LA Auto Show, Verge launched its new Starmatter platform, which brings software updates, sensor technology, artificial intelligence and an advanced user interface to motorcycling for the first time.
Earlier this year, at CES in Las Vegas, Verge also announced an update to its flagship TS Ultra model with Starmatter Vision features, including multiple cameras and high-resolution radar, making it the first motorcycle equipped with the sense of sight.
The mastermind behind the Finnish electric motorcycle brand’s international retail strategy is tech visionary George Blankenship, who was instrumental in developing Apple and Tesla’s highly successful showrooms.
“I see the same potential in Verge as I did at Apple two decades ago and Tesla one decade ago when those companies set out to completely redefine their industries,” he says. “I want Verge to be positioned wherever lots of people are spending time on a regular basis finding new things they might be surprised to see, and Westfield London is the perfect place to do so.”
MotoArto exhibition opens with custom motorcycle painted by The Prodigy star Maxim
A custom motorcycle created by Renard Motorcycles with bespoke detailing from The Prodigy’s Maxim, is the star turn at MotoArto, a novel art show running in London this week. A true one-off, and yours for £100,000, this kinetic sculpture is the headline attraction at The Bike Shed, Shoreditch. The Luxe Review was at its grand…
Langen unveils limited edition LightSpeed hypersport motorcycle, and it’s a stunner
British automotive engineering outfit Langen, renowned for handcrafted, limited-production motorcycles, wowed visitors to Motorcycle Live at the NEC Birmingham, with the unveiling of its eagerly anticipated LightSpeed four stroke motorcycle. Visitors at this year’s show were treated to a sensory launch inspired by Japanese artist Yayoi Kusama. The £44,440 Langen LightSpeed LS12, presented within Kusama’s…
Salon Privé London 2023 review: supercars and classic stars electrify grand garden party
More than 18,000 visitors attended the second Salon Privé London three day event, say organisers. One of the most prestigious automotive events in the world, Salon Privé is held annually in the grounds of Blenheim Palace in the autumn. The spring edition, at the Royal Hospital Chelsea London, is a comparable celebration of luxury with…
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