Wheels

Game, set, luxury: Maserati returns as Official Car of Rolex Monte-Carlo Masters

Maserati MC20 Cielo Opera d’arte Rolex Monte-Carlo Masters

Maserati has been named as the main sponsor and official car of the Rolex Monte-Carlo Masters 2024 tennis tournament, for the third consecutive year.

Set against the breathtaking backdrop of the Principality of Monaco, the Rolex Monte-Carlo Masters (which runs April 6 to April 14, 2024) is renowned for hosting some of the world’s top tennis talent on its esteemed clay courts.

Maserati says it returns to the tournament with a commitment to elevate the spectator experience both on and off the court.

Embracing the spirit of the event, the marque will showcase two of its finest automobiles within the Monaco Country Club and provide a fleet of vehicles, including the Grecale, Levante, Ghibli, and Quattroporte, to transport players and guests throughout the tournament.

Maserati will also offer an exclusive opportunity to test drive its latest models, including the MC20, MC20 Cielo, GranTurismo, and Grecale.  

Embracing the spirit of the event, Maserati will showcase two of its finest automobiles within the Monaco Country Club and provide a fleet of vehicles…

At the heart of Maserati’s presence at the Rolex Monte-Carlo Masters are two standout vehicles which embody the brand’s essence of freedom and joie de vivre: the MC20 Cielo and the GranCabrio Trofeo convertible (above). 

In the VIP Village area, attendees will also have the chance to admire the Maserati MC20 Cielo Opera d’arte (pictured top), making its first official public appearance. This unique supercar, crafted to one customer’s exacting specifications, stands as testament to Maserati’s dedication to artistic expression and customisation through its Fuoriserie program.

The car is exclusively made in Modena, built at the historic plant on Viale Ciro Menotti; for an entire year, the Fuoriserie team worked there in close collaboration with the Maserati Centro Stile, breathing life into a creation that now forms the manifesto of the Modena-based company’s bespoke production ethos.

Meanwhile, the newly launched Maserati GranCabrio Trofeo, with its powerful 6-cylinder Nettuno engine and elegant design, will take centre stage in the Commercial Village.

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