Following a successful collaboration last year, Jumeirah Group, the global luxury hotel company, has announced an extension of its partnership with Williams Racing, one of the most iconic brands in Formula 1.
The renewed partnership aims to captivate new global audiences while continuing to elevate the race weekend experience for guests, partners, and Formula 1 enthusiasts alike.
The collaboration promises a series of exclusive events and bespoke race-day experiences at select Jumeirah properties throughout the Formula 1 season.
With Jumeirah’s presence spanning 26 properties in 11 countries, the partnership promises to deliver unparalleled moments of luxury and excitement at some of the most exotic Grand Prix locations worldwide.
The collaboration promises a series of exclusive events and bespoke race-day experiences…
With over 45 years of history, Williams Racing stands as one of the top three most successful teams in the history of the FIA Formula 1 World Championship.
Founded in 1977 by the late Sir Frank Williams and Sir Patrick Head, the British squad boasts an impressive record of 16 F1 World Championship titles.
Alexander Lee, Chief Commercial Officer at Jumeirah Group, expressed his enthusiasm about the extended partnership, stating the move presents “an unparalleled opportunity to engage fans and curate unique experiences for our guests, partners, and Jumeirah One members. With its reputation for tenacity, performance, and heritage, Williams Racing’s ambitions align perfectly with Jumeirah’s goals of continued innovation and international growth.”
Kicking off the season with a bang, Jumeirah Gulf of Bahrain Resort & Spa recently invited race fans to indulge in exceptional dining and explore pristine beaches just minutes away from the Bahrain International Circuit during the Bahrain Grand Prix.
Jumeirah will curate unique experiences at other Grand Prix locations, including the Silverstone Grand Prix at The Carlton Tower Jumeirah and the season finale Abu Dhabi Grand Prix at Jumeirah at Saadiyat Island Resort & Spa.
Lucky guests will immerse themselves in the electrifying atmosphere of Formula 1 racing while enjoying the high-end hospitality offered by Jumeirah Group.
The partnership extension follows a successful 2023 Formula 1 season, which saw a range of exclusive experiences, including driver events, paddock dinners, heritage events, and behind-the-scenes access at Grand Prix locations and Jumeirah properties.
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Bowers & Wilkins has launched a McLaren F1 edition of its flagship PX8 S2 over-ear headphones. The new cans adopt a distinctive palette of Papaya orange and Anthracite Grey, with subtle Speedmark detailing on the headband and earcups. The finish is paired with diamond-cut highlights and Nappa leather cushions, reinforcing the model’s position at the…
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The Luxe Review 
Following a successful collaboration last year, Jumeirah Group, the global luxury hotel company, has announced an extension of its partnership with Williams Racing, one of the most iconic brands in Formula 1.
The renewed partnership aims to captivate new global audiences while continuing to elevate the race weekend experience for guests, partners, and Formula 1 enthusiasts alike.
The collaboration promises a series of exclusive events and bespoke race-day experiences at select Jumeirah properties throughout the Formula 1 season.
With Jumeirah’s presence spanning 26 properties in 11 countries, the partnership promises to deliver unparalleled moments of luxury and excitement at some of the most exotic Grand Prix locations worldwide.
With over 45 years of history, Williams Racing stands as one of the top three most successful teams in the history of the FIA Formula 1 World Championship.
Founded in 1977 by the late Sir Frank Williams and Sir Patrick Head, the British squad boasts an impressive record of 16 F1 World Championship titles.
Alexander Lee, Chief Commercial Officer at Jumeirah Group, expressed his enthusiasm about the extended partnership, stating the move presents “an unparalleled opportunity to engage fans and curate unique experiences for our guests, partners, and Jumeirah One members. With its reputation for tenacity, performance, and heritage, Williams Racing’s ambitions align perfectly with Jumeirah’s goals of continued innovation and international growth.”
Kicking off the season with a bang, Jumeirah Gulf of Bahrain Resort & Spa recently invited race fans to indulge in exceptional dining and explore pristine beaches just minutes away from the Bahrain International Circuit during the Bahrain Grand Prix.
Jumeirah will curate unique experiences at other Grand Prix locations, including the Silverstone Grand Prix at The Carlton Tower Jumeirah and the season finale Abu Dhabi Grand Prix at Jumeirah at Saadiyat Island Resort & Spa.
Lucky guests will immerse themselves in the electrifying atmosphere of Formula 1 racing while enjoying the high-end hospitality offered by Jumeirah Group.
The partnership extension follows a successful 2023 Formula 1 season, which saw a range of exclusive experiences, including driver events, paddock dinners, heritage events, and behind-the-scenes access at Grand Prix locations and Jumeirah properties.
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