Nokia phone maker HMD (Human Mobile Devices), will launch a Barbie flip phone in partnership with Mattel this summer, the brand confirmed this week at Mobile World Congress.
Europe’s largest phone manufacturer will create the Barbie Flip Phone, as part of a strategic shift that will see Nokia embark on a series of creative partnerships.
Global toy company Mattel has a portfolio of family entertainment franchises in the world, which it has begun to mine with spectacular effect. The Greta Gerwig directed movie, based on the fashion doll, was a cultural phenomenon in 2023.
HMD says its Barbie Flip Phone will embody the vintage chic of the original doll…
HMD says its Barbie Flip Phone will embody the vintage chic of the original doll, proudly pink with plenty of sparkle.
Head of Consumer Products, Publishing, and LBE, Mattel EMEA, Ruth Henriquez declares: “At the heart of Mattel is design and innovation, and this latest collaboration is another step forward in that direction. The Barbie x HMD launch promises to be an exciting moment for Barbie fans of all ages.”
So-called ‘Feature’ Flip phones are being positioned as a digital detox device. Research reveals that almost four in ten (38 per cent) of 16-24 year-olds worry they spend too much time on their smartphone.
Gen Z are reportedly the only generation whose daily time on social media has fallen since Q1 2021.
HMD says Flip Phone sales more than doubled in Europe in 2023, and it expects further growth in 2024.
HMD Chief Marketing Office, Lars Silberbauer, adds: “Is it time to swap reel life for real life and take a breather from all the interruptions of notifications? We’re thrilled to partner with Mattel, a company that shares our commitment to meaningful innovation and societal change.”
Apple says the new iPhone 18 Pro and iPhone 18 Pro Max push the company’s camera technology, battery endurance and on‑device AI further than any previous generation of smartphones. Both models centre on a redesigned 48‑megapixel Fusion Main camera with variable aperture, a smaller and more capable Dynamic Island, and the new A20 Pro processor,…
Chinese technology giant TCL is stepping up its mobile game, with the brand’s new P80 smartphones embracing higher-end features without sacrificing the value proposition that helped it carve a niche in the first place. Unveiled at the IFA tech expo in Berlin, the TCL P80 Ultra and TCL P80 Pro are the first smartphones we’ve…
Sony hopes its latest flagship smartphone, the Xperia 1 VIII, will win over serious snappers with an AI-powered camera assistant, and a significantly upgraded telephoto camera. Available in four colours inspired by raw gemstones – Graphite Black, Iolite Silver, Garnet Red and Native Gold – the handset also adopts what Sony calls its new ORE design…
The Luxe Review 
Nokia phone maker HMD (Human Mobile Devices), will launch a Barbie flip phone in partnership with Mattel this summer, the brand confirmed this week at Mobile World Congress.
Europe’s largest phone manufacturer will create the Barbie Flip Phone, as part of a strategic shift that will see Nokia embark on a series of creative partnerships.
Global toy company Mattel has a portfolio of family entertainment franchises in the world, which it has begun to mine with spectacular effect. The Greta Gerwig directed movie, based on the fashion doll, was a cultural phenomenon in 2023.
HMD says its Barbie Flip Phone will embody the vintage chic of the original doll, proudly pink with plenty of sparkle.
Head of Consumer Products, Publishing, and LBE, Mattel EMEA, Ruth Henriquez declares: “At the heart of Mattel is design and innovation, and this latest collaboration is another step forward in that direction. The Barbie x HMD launch promises to be an exciting moment for Barbie fans of all ages.”
So-called ‘Feature’ Flip phones are being positioned as a digital detox device. Research reveals that almost four in ten (38 per cent) of 16-24 year-olds worry they spend too much time on their smartphone.
Gen Z are reportedly the only generation whose daily time on social media has fallen since Q1 2021.
HMD says Flip Phone sales more than doubled in Europe in 2023, and it expects further growth in 2024.
HMD Chief Marketing Office, Lars Silberbauer, adds: “Is it time to swap reel life for real life and take a breather from all the interruptions of notifications? We’re thrilled to partner with Mattel, a company that shares our commitment to meaningful innovation and societal change.”
Apple iPhone 18 Pro with variable‑aperture camera offers new levels of creative control
Apple says the new iPhone 18 Pro and iPhone 18 Pro Max push the company’s camera technology, battery endurance and on‑device AI further than any previous generation of smartphones. Both models centre on a redesigned 48‑megapixel Fusion Main camera with variable aperture, a smaller and more capable Dynamic Island, and the new A20 Pro processor,…
New TCL P80 Series brings premium features to value‑focused smartphones
Chinese technology giant TCL is stepping up its mobile game, with the brand’s new P80 smartphones embracing higher-end features without sacrificing the value proposition that helped it carve a niche in the first place. Unveiled at the IFA tech expo in Berlin, the TCL P80 Ultra and TCL P80 Pro are the first smartphones we’ve…
Sony Xperia 1 VIII smartphone shoots with AI Camera Assistant and larger telephoto sensor
Sony hopes its latest flagship smartphone, the Xperia 1 VIII, will win over serious snappers with an AI-powered camera assistant, and a significantly upgraded telephoto camera. Available in four colours inspired by raw gemstones – Graphite Black, Iolite Silver, Garnet Red and Native Gold – the handset also adopts what Sony calls its new ORE design…
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