In the heart of the entertainment capital of the world, Aston Martin’s DBX707, the ‘supercar of SUVs,’ roared onto the Las Vegas Strip Circuit, during the sport’s long-awaited return to Sin City.
The ultra-luxury SUV served as the Official FIA Medical Car of Formula 1, delighting car enthusiasts and Formula 1 aficionados alike.
The Las Vegas Grand Prix marked a significant race weekend for Aston Martin, with its Aramco Cognizant Formula 1 Team delivering a stellar performance, securing double points at the eagerly awaited race.
The ultra-luxury SUV served as the Official FIA Medical Car of Formula 1, delighting car enthusiasts and Formula 1 aficionados alike…
As part of the Las Vegas Grand Prix partnership, Aston Martin embarked on its most extensive race weekend marketing campaign, engaging over 100 VIP guests each day and completing 58 exhilarating hot laps on the newly minted street circuit. The partnership reached its pinnacle with a spectacular display on the Sphere, the largest LED screen on Earth.
Aston Martin sought to convey the intensity of driving the DBX707 by featuring real biometric visualisations of drivers on the Exosphere, showcasing factors like pupil dilation and heartbeat!
Marco Mattiacci, Global Chief Brand and Commercial Officer of Aston Martin, remarked, “Aston Martin has put our iconic brand at the heart of one of the most innovative sporting events in the world.”
The DBX707 wasn’t confined to the racetrack; it embarked on a unique off-road adventure in the Nevada desert too. Some lucky souls experienced the full force of this lust worthy SUV, starting with a breath-taking private helicopter flight over the Las Vegas Strip Circuit and the Grand Canyon.
The brand also introduced a new Las Vegas environment on its online configurator, allowing customers to digitally create their Aston Martin against the backdrop of the Formula 1 pit garage and, for the first time, the Vegas Strip Circuit.
In the penultimate race of the 2023 Formula 1 season, the Aston Martin Aramco Cognizant Formula 1 Team delivered a double points-winning performance. Lance Stroll’s impressive drive from 19th to 5th place and Fernando Alonso’s 9th place left the team poised for a thrilling showdown in the final race in Abu Dhabi, keeping the battle for fourth place in the Constructors’ Championship alive.
Now here’s something you don’t see every day: a £35,000 sound system built from a real Lamborghini supercar exhaust. The iXOOST ESAVOX isn’t a concept or a marketing gimmick. It’s a fully functional Bluetooth sound system handcrafted in Italy from genuine Lamborghini components, complete with a working start/stop button that powers on the system, much…
Aston Martin and Champagne Bollinger have entered into a new global partnership, uniting two names long associated with luxury, craftsmanship and performance. Under the agreement, Aston Martin becomes Champagne Bollinger’s Official Automotive Partner, while Bollinger takes on the role of Official Champagne Partner for the British marque. The collaboration promises to create shared experiences that…
Think of something on wheels, and chances are Richard Hammond has probably driven it – but these days his passions extend beyond the garage. Speaking exclusively to The Luxe Review as he steps into his role judging the world’s finest cars at Salon Privé, Richard reveals to us that luxury is about more than shiny…
The Luxe Review 
In the heart of the entertainment capital of the world, Aston Martin’s DBX707, the ‘supercar of SUVs,’ roared onto the Las Vegas Strip Circuit, during the sport’s long-awaited return to Sin City.
The ultra-luxury SUV served as the Official FIA Medical Car of Formula 1, delighting car enthusiasts and Formula 1 aficionados alike.
The Las Vegas Grand Prix marked a significant race weekend for Aston Martin, with its Aramco Cognizant Formula 1 Team delivering a stellar performance, securing double points at the eagerly awaited race.
As part of the Las Vegas Grand Prix partnership, Aston Martin embarked on its most extensive race weekend marketing campaign, engaging over 100 VIP guests each day and completing 58 exhilarating hot laps on the newly minted street circuit. The partnership reached its pinnacle with a spectacular display on the Sphere, the largest LED screen on Earth.
Aston Martin sought to convey the intensity of driving the DBX707 by featuring real biometric visualisations of drivers on the Exosphere, showcasing factors like pupil dilation and heartbeat!
Marco Mattiacci, Global Chief Brand and Commercial Officer of Aston Martin, remarked, “Aston Martin has put our iconic brand at the heart of one of the most innovative sporting events in the world.”
The DBX707 wasn’t confined to the racetrack; it embarked on a unique off-road adventure in the Nevada desert too. Some lucky souls experienced the full force of this lust worthy SUV, starting with a breath-taking private helicopter flight over the Las Vegas Strip Circuit and the Grand Canyon.
The brand also introduced a new Las Vegas environment on its online configurator, allowing customers to digitally create their Aston Martin against the backdrop of the Formula 1 pit garage and, for the first time, the Vegas Strip Circuit.
In the penultimate race of the 2023 Formula 1 season, the Aston Martin Aramco Cognizant Formula 1 Team delivered a double points-winning performance. Lance Stroll’s impressive drive from 19th to 5th place and Fernando Alonso’s 9th place left the team poised for a thrilling showdown in the final race in Abu Dhabi, keeping the battle for fourth place in the Constructors’ Championship alive.
Introducing the incredible £35,000 Bluetooth speaker built from a real Lamborghini exhaust
Now here’s something you don’t see every day: a £35,000 sound system built from a real Lamborghini supercar exhaust. The iXOOST ESAVOX isn’t a concept or a marketing gimmick. It’s a fully functional Bluetooth sound system handcrafted in Italy from genuine Lamborghini components, complete with a working start/stop button that powers on the system, much…
Aston Martin expands luxury lifestyle strategy with Champagne Bollinger partnership
Aston Martin and Champagne Bollinger have entered into a new global partnership, uniting two names long associated with luxury, craftsmanship and performance. Under the agreement, Aston Martin becomes Champagne Bollinger’s Official Automotive Partner, while Bollinger takes on the role of Official Champagne Partner for the British marque. The collaboration promises to create shared experiences that…
Exclusive: Richard Hammond on life’s true luxuries – from Blower Bentleys to Bilbury gin
Think of something on wheels, and chances are Richard Hammond has probably driven it – but these days his passions extend beyond the garage. Speaking exclusively to The Luxe Review as he steps into his role judging the world’s finest cars at Salon Privé, Richard reveals to us that luxury is about more than shiny…
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