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High-end TV and audio brand Loewe finds a new home at iconic Chelsea furniture store

Loewe TV and audio in the Lignet Roset Chelsea showroom

Luxury TV maker Loewe Technology is now showcasing its premium TVs and audio systems in the Ligne Roset furniture showroom in Chelsea. Visitors will find its bild i and bild c flatscreens, and klang speakers partnered with a range of deluxe home furnishings. 

The two design-led companies aim to offer buyers a redefined vision of a contemporary luxury living space.

“The addition of Loewe’s stunning TVs has elevated our clientele experience,” said Imran Badat, Owner of Lignet Roset Chelsea, Bromley & Hampstead.

“Both brands are very much alike, offering unparalleled heritage filled with state-of-the-art technology, timeless design and a well-earned reputation for high quality.”

Styled within Ligne Roset’s showroom, Loewe’s bild i 4K OLED TVs appear in their natural habitat. The sets boast cutting edge 4k images with Dolby Vision HDR and integrated audio.

The collaboration is being hailed as something particularly ground-breaking for the luxury AV industry…

Based in Chelsea, London, the Ligne Roset showroom attracts visitors from around the globe, all eager to experience its très chic furniture range. Founded in 1860, Ligne Roset is a pioneer of modern furniture design whose entire product range is handcrafted at the company’s headquarters in Briord, France.

The collaboration is being hailed by Loewe Technology UK MD Alan Whyte as “something particularly ground-breaking for the luxury AV industry.”

“This combination makes perfect sense,” says Whyte. “Visually speaking, our design parallels are obvious, I believe, but I’m delighted that Ligne Roset’s Chelsea showroom has joined us in our journey to redefine the customer experience in the luxury interior sector.”

The news comes after Loewe celebrated its 100th anniversary after the company’s founders, Siegmund and David Loewe, pioneered the integrated circuit as well as television and radio broadcasting in 1923. The company’s high-end flagship TV, the iconic, was announced last year and will be available to purchase later in 2023.

You can find Ligne Roset Chelsea at 279C Kings Road, London SW3 5EW.

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About Steve May

Creator of Home Cinema Choice magazine, and editor of The Luxe Review, Steve muses and reviews for Trusted Reviews, T3, Yahoo UK, Home Cinema Choice, Games Radar, Ideal Home, Louder Sounds, Channel News and Boat International. He’s also the editor of professional home cinema website Inside CI. He's on Twitter and Instagram as @SteveMay_UK

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