Keep your eye out for a new campaign from Timex Group to promote Adidas Originals lifestyle watches, as the brand adds some cool editions to the range. The colourful watch collection combines street style, with retro-inflected and sustainable technology. The global campaign is dubbed Time for me.
New additions to the collection include the £69 Digital Two, a classic LCA (liquid crystal analogue) reissue, with stainless steel bracelet, and £79 Digital One GMT. Also featured is the £60 Project Two and £85 Project One. The latter are brightly hued, eco-sustainable sporty timepieces. There’s no battery required, as the quartz is solar powered, while materials include a bio-based resin strap, recycled ocean plastic case and solar powered features.
They’re available in Gray, Mint and ‘Semi Turbo’ pink, with the Project One also available with Adidas Originals’ graphics.
Case width on the Project Two is 38/39mm. Both are water resistant down to 50 meters.
The colourful watch collection combines street style, with retro-inflected and sustainable technology…
‘The stop-start nature of the years that have passed have made us rethink how we spend it; for time never to be lost, we must live forever in the moment’’ says the brand. ‘Time For Me creates a series of snapshots that capture the dynamic, impromptu and honest lives of the Young Creative. A collective who champion unique personality and self-expression to make this their time and seize the day.’
The Adidas Originals range is available from Adidas stores and www.adidas.com.
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