Famed for its glorious gastronomy, the northern Italian region of Emilia-Romagna also happens to have the highest concentration of two and four-wheel luxury brands on the planet.
The birthplace of Enzo Ferrari, it’s home to Ferrari, Lamborghini, Maserati, Dallara, Pagani and Ducati production facilities and welcomed back F1 racing back to the iconic Imola circuit this year – it rightly deserves its title of ‘Motor Valley’.
This week it opens up the third edition of the Motor Valley Fest based in Modena to celebrate its motoring heritage. Last year the event went virtual, of course, and this time the celebrations will be a hybrid of ‘In real life’ while allowing enthusiasts to join in the schedule of conferences, virtual tours and e-sports online.
For the first time, all of the regional race tracks in Emilia-Romagna are on board for this year’s event…
The 2021 edition of the Motor Valley Fest has a programme dedicated to sessions and activities focused on sustainability and the world of electric mobility, featuring some renowned international automotive brands. Also, for the first time all of the regional racetracks in Emilia Romagna are on board for this year’s event.
From the Riccardo Paletti in Varan and Modena racetrack to the Enzo and Dino Ferrari racetrack in Imola and Misano World Circuit Marco Simoncelli – each one will be part of a series of dynamic events dedicated to the Motor Valley’s car makers.
As Enzo Ferrari said: “You can’t describe the passion, you can only experience it”. So, to truly experience it, the Motor Valley Fest offers visitors a series of unforgettable things to do in the most symbolic locations of the land of motors. Some highlights across the four-day event include racing demonstrations, track tests (both classic and motorsports), supercar and hypercar displays, E-Sports and the Electric Village, where there’ll be the opportunity to experience the latest in electric motors.
In the heart of Modena, piazzas will become stages for various events and showcases and on Saturday July 3, the Storchi Theatre in Modena will host a TEDx conference on the theme ‘Visions that have changed or are changing the world’.
The Cavallino Classic features Ferraris old and new
One of the major highlights includes the Cavallino Classic from the July 2-4, held outside the US for the first time where Ferraris, new and old, participate.
Aside from the motoring displays there’s so much culture to immerse yourself into as well as culinary delights which we were lucky enough to enjoy at the first event back in 2019…
Things to do in Emilia-Romagna
Even when the Fest isn’t on, this region offers much to visitors.
You can visit the international motor tracks and 15 specialised museums along with 16 private collections all year round – From the Ferrari Museum in Maranello to the Casa Enzo Ferrari Museum in Modena to the Ducati Museum in Bologna.
Take time to visit one of the impressive Parmigiano-Reggiano factories, the Parma 2064 facility offers a factory tour and tasting (yes with local wines). Take a trip to a traditional Balsamic production facility to understand this ‘vinegar’ and its complexities is a must – Villa San Donnino should be on everyone’s planner.
Flights from the UK to Rimini resume in July or take a flight to Bologna and rent a car, a Ferrari if you’re feeling flush.
Now here’s something you don’t see every day: a £35,000 sound system built from a real Lamborghini supercar exhaust. The iXOOST ESAVOX isn’t a concept or a marketing gimmick. It’s a fully functional Bluetooth sound system handcrafted in Italy from genuine Lamborghini components, complete with a working start/stop button that powers on the system, much…
Aston Martin and Champagne Bollinger have entered into a new global partnership, uniting two names long associated with luxury, craftsmanship and performance. Under the agreement, Aston Martin becomes Champagne Bollinger’s Official Automotive Partner, while Bollinger takes on the role of Official Champagne Partner for the British marque. The collaboration promises to create shared experiences that…
Think of something on wheels, and chances are Richard Hammond has probably driven it – but these days his passions extend beyond the garage. Speaking exclusively to The Luxe Review as he steps into his role judging the world’s finest cars at Salon Privé, Richard reveals to us that luxury is about more than shiny…
The Luxe Review 
Famed for its glorious gastronomy, the northern Italian region of Emilia-Romagna also happens to have the highest concentration of two and four-wheel luxury brands on the planet.
The birthplace of Enzo Ferrari, it’s home to Ferrari, Lamborghini, Maserati, Dallara, Pagani and Ducati production facilities and welcomed back F1 racing back to the iconic Imola circuit this year – it rightly deserves its title of ‘Motor Valley’.
This week it opens up the third edition of the Motor Valley Fest based in Modena to celebrate its motoring heritage. Last year the event went virtual, of course, and this time the celebrations will be a hybrid of ‘In real life’ while allowing enthusiasts to join in the schedule of conferences, virtual tours and e-sports online.
The 2021 edition of the Motor Valley Fest has a programme dedicated to sessions and activities focused on sustainability and the world of electric mobility, featuring some renowned international automotive brands. Also, for the first time all of the regional racetracks in Emilia Romagna are on board for this year’s event.
From the Riccardo Paletti in Varan and Modena racetrack to the Enzo and Dino Ferrari racetrack in Imola and Misano World Circuit Marco Simoncelli – each one will be part of a series of dynamic events dedicated to the Motor Valley’s car makers.
As Enzo Ferrari said: “You can’t describe the passion, you can only experience it”. So, to truly experience it, the Motor Valley Fest offers visitors a series of unforgettable things to do in the most symbolic locations of the land of motors. Some highlights across the four-day event include racing demonstrations, track tests (both classic and motorsports), supercar and hypercar displays, E-Sports and the Electric Village, where there’ll be the opportunity to experience the latest in electric motors.
In the heart of Modena, piazzas will become stages for various events and showcases and on Saturday July 3, the Storchi Theatre in Modena will host a TEDx conference on the theme ‘Visions that have changed or are changing the world’.
One of the major highlights includes the Cavallino Classic from the July 2-4, held outside the US for the first time where Ferraris, new and old, participate.
Aside from the motoring displays there’s so much culture to immerse yourself into as well as culinary delights which we were lucky enough to enjoy at the first event back in 2019…
Things to do in Emilia-Romagna
Even when the Fest isn’t on, this region offers much to visitors.
You can visit the international motor tracks and 15 specialised museums along with 16 private collections all year round – From the Ferrari Museum in Maranello to the Casa Enzo Ferrari Museum in Modena to the Ducati Museum in Bologna.
Take time to visit one of the impressive Parmigiano-Reggiano factories, the Parma 2064 facility offers a factory tour and tasting (yes with local wines). Take a trip to a traditional Balsamic production facility to understand this ‘vinegar’ and its complexities is a must – Villa San Donnino should be on everyone’s planner.
Flights from the UK to Rimini resume in July or take a flight to Bologna and rent a car, a Ferrari if you’re feeling flush.
Introducing the incredible £35,000 Bluetooth speaker built from a real Lamborghini exhaust
Now here’s something you don’t see every day: a £35,000 sound system built from a real Lamborghini supercar exhaust. The iXOOST ESAVOX isn’t a concept or a marketing gimmick. It’s a fully functional Bluetooth sound system handcrafted in Italy from genuine Lamborghini components, complete with a working start/stop button that powers on the system, much…
Aston Martin expands luxury lifestyle strategy with Champagne Bollinger partnership
Aston Martin and Champagne Bollinger have entered into a new global partnership, uniting two names long associated with luxury, craftsmanship and performance. Under the agreement, Aston Martin becomes Champagne Bollinger’s Official Automotive Partner, while Bollinger takes on the role of Official Champagne Partner for the British marque. The collaboration promises to create shared experiences that…
Exclusive: Richard Hammond on life’s true luxuries – from Blower Bentleys to Bilbury gin
Think of something on wheels, and chances are Richard Hammond has probably driven it – but these days his passions extend beyond the garage. Speaking exclusively to The Luxe Review as he steps into his role judging the world’s finest cars at Salon Privé, Richard reveals to us that luxury is about more than shiny…
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