Fashion Technology

Bang & Olufsen intros special edition Beoplay E8 earphones to partner On Cloudboom running shoes

Luxury Danish audio outfit Bang & Olufsen has collaborated with Swiss running shoe brand On, to produce a limited edition model of its Beoplay E8 Sport true wireless earphones, to partner On’s new elite Cloudboom shoes.

The Beoplay E8 Sport On Edition earphones come with a unique compact wireless charging case that couples materials from the sports universe, such as rubber and textured silicone, with corrosion resistant anodised aluminum, a Bang & Olufsen staple. 

The Sports-styled E8 charging case

The Cloudboom show features twin CloudTec cushioning and a carbon-fiber infused Speedboard. A single layer of engineered mesh ensures low weight and maximum breathability, while a new grip-rubber compound is designed for improved traction.  

“It has always been a dream of mine to create the ultimate competition running shoe”, says Olivier Bernhard, co-founder of On and multiple Ironman World Champion title holder.

High-end true wireless earphones get sporty

“The Cloudboom is created with the inputs of our elite athletes who know what it takes to run your fastest marathon ever. At the same time, I love the Clouboom’s silhouette. It incorporates the core DNA of our brand, minimalist design and maximum performance, a principle we share with Bang & Olufsen.”

Cloudboom will be available on, priced at £170 a pair. The Beoplay E8 Sport On Edition sells for £300.

About Steve May

Creator of Home Cinema Choice magazine, and editor of The Luxe Review, Steve muses and reviews for Trusted Reviews, T3, Yahoo UK, Home Cinema Choice, Games Radar, Ideal Home, Louder Sounds, Channel News and Boat International. He’s also the editor of professional home cinema website Inside CI. He's on Twitter and Instagram as @SteveMay_UK

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