Travel

Richard Branson rethinks cruise design with Virgin Voyages Scarlet Lady

Sir Richard Branson aims to make waves in the cruise market with a new fleet and a fresh approach to cruise holidays. The first Virgin Voyages cruise ship launches today in Dover. 

Christened Scarlet Lady, it’s the first of four Virgin Voyages ships, scheduled to come into service each year for the next four years. Each ship contains 1,330 cabins.Nine in 10 Virgin Voyages staterooms will feature a balcony with an ocean view.

Inside the new Scarlett Lady Virgin Voyages cruise ship

“I’ve dreamed of starting my own cruise line since I was in my twenties,” says Branson “and I’m thrilled that moment has arrived. The Scarlet Lady is truly special and we’ve worked with some of the world’s most sought-after designers, artists and architects to craft an extraordinary experience.”

Virgin’s ‘Lady ships’ fleet will offer adults-only cruising in the style of a luxe boutique hotel. Interior design has been handled by Tom Dixon, amongst others. On-board entertainment supposedly takes inspiration from music festivals.

About Steve May

Creator of Home Cinema Choice magazine, Steve muses and reviews for Trusted Reviews, T3, TechRadar, Home Cinema Choice, Ideal Home, The Luxe Review, Channel News and the i newspaper. He’s also the editor of professional home cinema website Inside CI, and contributor to industry trade magazine ERT. He's on Twitter and Instagram as @SteveMay_UK

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