Sir Richard Branson aims to make waves in the cruise market with a new fleet and a fresh approach to cruise holidays. The first Virgin Voyages cruise ship launches today in Dover.
Christened Scarlet Lady, it’s the first of four Virgin Voyages ships, scheduled to come into service each year for the next four years. Each ship contains 1,330 cabins.Nine in 10 Virgin Voyages staterooms will feature a balcony with an ocean view.
“I’ve dreamed of starting my own cruise line since I was in my twenties,” says Branson “and I’m thrilled that moment has arrived. The Scarlet Lady is truly special and we’ve worked with some of the world’s most sought-after designers, artists and architects to craft an extraordinary experience.”
Virgin’s ‘Lady ships’ fleet will offer adults-only cruising in the style of a luxe boutique hotel. Interior design has been handled by Tom Dixon, amongst others. On-board entertainment supposedly takes inspiration from music festivals.