If there was ever a day to upgrade lunch, this is probably it.
For World Lobster Day today, Friday 25 September, Burger & Lobster is bringing back its brilliantly simple ‘Bring A Mate, Get A Plate’ offer – meaning diners can buy one main and get a second on the house.
Yes, that includes their iconic lobster.
The deal runs across Burger & Lobster restaurants, with the lowest-priced main deducted from the bill. On the menu are the brand’s signature Lobster Roll (£36), warm Connecticut Roll (£36), B&L Combo (£37), Lobster Combo (£38) and, for anyone keen to go all in, a Whole Lobster for £40, served steamed or grilled with fries, salad and a sauce of your choice.
Burger & Lobster’s Signature Lobster Roll is included in the deal
In other words, this is a pretty good time to find that friend who has somehow made it through life without trying lobster.
Bookings and walk-ins are available from midday until 6pm, before restaurants switch to walk-ins only for the evening.
And Burger & Lobster is leaning fully into the occasion.
At its Leicester Square and Threadneedle Street restaurants, diners can also have a go on The Claw, a new lobster-themed claw machine created for World Lobster Day. Every diner gets one attempt after their meal, with prizes ranging from free cocktails and lobster croquettes to complimentary mains on a future visit and Burger & Lobster merch.
Burger & Lobster is celebrating World Lobster Day all week
It follows a week of lobster-related activity across London and Brighton, including Burger & Lobster’s familiar red bikes taking to the streets to hand out free mini lobster rolls.
The appetite is clearly there. More than 15,500 people have taken part in Burger & Lobster’s World Lobster Day celebrations over the past two years, while more than 4,000 whole lobsters were served on the day in 2025 alone.
There’s a charitable element, too. An additional £1 from every bill today will be donated to the National Lobster Hatchery, supporting conservation work designed to protect and replenish native lobster populations around the UK coastline.
Burger & Lobster has always built its appeal around two things: keeping the menu relatively simple, and making lobster feel considerably less intimidating than its fine-dining reputation might suggest.
Throw in a free plate and a claw machine, and suddenly Friday lunch is looking rather more interesting.
Burger & Lobster’s Bring A Mate, Get A Plate offer runs on Friday 25 September 2026. Bookings and walk-ins are available from 12pm – 6pm, with walk-ins only after 6pm.
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If there was ever a day to upgrade lunch, this is probably it.
For World Lobster Day today, Friday 25 September, Burger & Lobster is bringing back its brilliantly simple ‘Bring A Mate, Get A Plate’ offer – meaning diners can buy one main and get a second on the house.
Yes, that includes their iconic lobster.
The deal runs across Burger & Lobster restaurants, with the lowest-priced main deducted from the bill. On the menu are the brand’s signature Lobster Roll (£36), warm Connecticut Roll (£36), B&L Combo (£37), Lobster Combo (£38) and, for anyone keen to go all in, a Whole Lobster for £40, served steamed or grilled with fries, salad and a sauce of your choice.
In other words, this is a pretty good time to find that friend who has somehow made it through life without trying lobster.
Bookings and walk-ins are available from midday until 6pm, before restaurants switch to walk-ins only for the evening.
And Burger & Lobster is leaning fully into the occasion.
At its Leicester Square and Threadneedle Street restaurants, diners can also have a go on The Claw, a new lobster-themed claw machine created for World Lobster Day. Every diner gets one attempt after their meal, with prizes ranging from free cocktails and lobster croquettes to complimentary mains on a future visit and Burger & Lobster merch.
It follows a week of lobster-related activity across London and Brighton, including Burger & Lobster’s familiar red bikes taking to the streets to hand out free mini lobster rolls.
The appetite is clearly there. More than 15,500 people have taken part in Burger & Lobster’s World Lobster Day celebrations over the past two years, while more than 4,000 whole lobsters were served on the day in 2025 alone.
There’s a charitable element, too. An additional £1 from every bill today will be donated to the National Lobster Hatchery, supporting conservation work designed to protect and replenish native lobster populations around the UK coastline.
Burger & Lobster has always built its appeal around two things: keeping the menu relatively simple, and making lobster feel considerably less intimidating than its fine-dining reputation might suggest.
Throw in a free plate and a claw machine, and suddenly Friday lunch is looking rather more interesting.
Burger & Lobster’s Bring A Mate, Get A Plate offer runs on Friday 25 September 2026. Bookings and walk-ins are available from 12pm – 6pm, with walk-ins only after 6pm.
More at burgerandlobster.com
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