If there was ever a day to upgrade lunch, this is probably it.
For World Lobster Day today, Friday 25 September, Burger & Lobster is bringing back its brilliantly simple ‘Bring A Mate, Get A Plate’ offer – meaning diners can buy one main and get a second on the house.
Yes, that includes their iconic lobster.
The deal runs across Burger & Lobster restaurants, with the lowest-priced main deducted from the bill. On the menu are the brand’s signature Lobster Roll (£36), warm Connecticut Roll (£36), B&L Combo (£37), Lobster Combo (£38) and, for anyone keen to go all in, a Whole Lobster for £40, served steamed or grilled with fries, salad and a sauce of your choice.
Burger & Lobster’s Signature Lobster Roll is included in the deal
In other words, this is a pretty good time to find that friend who has somehow made it through life without trying lobster.
Bookings and walk-ins are available from midday until 6pm, before restaurants switch to walk-ins only for the evening.
And Burger & Lobster is leaning fully into the occasion.
At its Leicester Square and Threadneedle Street restaurants, diners can also have a go on The Claw, a new lobster-themed claw machine created for World Lobster Day. Every diner gets one attempt after their meal, with prizes ranging from free cocktails and lobster croquettes to complimentary mains on a future visit and Burger & Lobster merch.
Burger & Lobster is celebrating World Lobster Day all week
It follows a week of lobster-related activity across London and Brighton, including Burger & Lobster’s familiar red bikes taking to the streets to hand out free mini lobster rolls.
The appetite is clearly there. More than 15,500 people have taken part in Burger & Lobster’s World Lobster Day celebrations over the past two years, while more than 4,000 whole lobsters were served on the day in 2025 alone.
There’s a charitable element, too. An additional £1 from every bill today will be donated to the National Lobster Hatchery, supporting conservation work designed to protect and replenish native lobster populations around the UK coastline.
Burger & Lobster has always built its appeal around two things: keeping the menu relatively simple, and making lobster feel considerably less intimidating than its fine-dining reputation might suggest.
Throw in a free plate and a claw machine, and suddenly Friday lunch is looking rather more interesting.
Burger & Lobster’s Bring A Mate, Get A Plate offer runs on Friday 25 September 2026. Bookings and walk-ins are available from 12pm – 6pm, with walk-ins only after 6pm.
Indian whisky producer Indri has launched its Diwali Collector’s Edition 2026, a cask-strength single malt matured in Portuguese Ruby Port casks, with just 180 individually numbered bottles allocated to the UK. Bottled at 58.5% ABV, the new expression combines ripe red and dark fruit character with honey, nuts and warming spice. Produced by Piccadily Agro…
Midleton has been named Most Awarded International Distillery at the 2026 San Francisco World Spirits Competition (SFWSC) for the second consecutive year, with 41 medals awarded and three earning coveted Platinum recognition. The SFWSC is recognised as one of the spirits industry’s most prominent international competitions. Entries are assessed through blind tastings by an expert…
English sparkling wine has come of age. Popping corks to celebrate two decades of production, Gusbourne recently held a unique tasting of 13 vintages from the last 20 years, including an extremely rare sampling of its 2006 bottling. The idea behind the retrospective was to examine the evolution of its sparkling wines, vineyards, and winemaking…
If there was ever a day to upgrade lunch, this is probably it.
For World Lobster Day today, Friday 25 September, Burger & Lobster is bringing back its brilliantly simple ‘Bring A Mate, Get A Plate’ offer – meaning diners can buy one main and get a second on the house.
Yes, that includes their iconic lobster.
The deal runs across Burger & Lobster restaurants, with the lowest-priced main deducted from the bill. On the menu are the brand’s signature Lobster Roll (£36), warm Connecticut Roll (£36), B&L Combo (£37), Lobster Combo (£38) and, for anyone keen to go all in, a Whole Lobster for £40, served steamed or grilled with fries, salad and a sauce of your choice.
In other words, this is a pretty good time to find that friend who has somehow made it through life without trying lobster.
Bookings and walk-ins are available from midday until 6pm, before restaurants switch to walk-ins only for the evening.
And Burger & Lobster is leaning fully into the occasion.
At its Leicester Square and Threadneedle Street restaurants, diners can also have a go on The Claw, a new lobster-themed claw machine created for World Lobster Day. Every diner gets one attempt after their meal, with prizes ranging from free cocktails and lobster croquettes to complimentary mains on a future visit and Burger & Lobster merch.
It follows a week of lobster-related activity across London and Brighton, including Burger & Lobster’s familiar red bikes taking to the streets to hand out free mini lobster rolls.
The appetite is clearly there. More than 15,500 people have taken part in Burger & Lobster’s World Lobster Day celebrations over the past two years, while more than 4,000 whole lobsters were served on the day in 2025 alone.
There’s a charitable element, too. An additional £1 from every bill today will be donated to the National Lobster Hatchery, supporting conservation work designed to protect and replenish native lobster populations around the UK coastline.
Burger & Lobster has always built its appeal around two things: keeping the menu relatively simple, and making lobster feel considerably less intimidating than its fine-dining reputation might suggest.
Throw in a free plate and a claw machine, and suddenly Friday lunch is looking rather more interesting.
Burger & Lobster’s Bring A Mate, Get A Plate offer runs on Friday 25 September 2026. Bookings and walk-ins are available from 12pm – 6pm, with walk-ins only after 6pm.
More at burgerandlobster.com
Indri celebrates Diwali with a Ruby Port Cask Indian Single Malt rich in fruit, honey and spice
Indian whisky producer Indri has launched its Diwali Collector’s Edition 2026, a cask-strength single malt matured in Portuguese Ruby Port casks, with just 180 individually numbered bottles allocated to the UK. Bottled at 58.5% ABV, the new expression combines ripe red and dark fruit character with honey, nuts and warming spice. Produced by Piccadily Agro…
Midleton named Most Awarded International Distillery for second year, as experts pick their favourite whiskies
Midleton has been named Most Awarded International Distillery at the 2026 San Francisco World Spirits Competition (SFWSC) for the second consecutive year, with 41 medals awarded and three earning coveted Platinum recognition. The SFWSC is recognised as one of the spirits industry’s most prominent international competitions. Entries are assessed through blind tastings by an expert…
Beyond Champagne: Why Gusbourne Is leading England’s sparkling wine revolution
English sparkling wine has come of age. Popping corks to celebrate two decades of production, Gusbourne recently held a unique tasting of 13 vintages from the last 20 years, including an extremely rare sampling of its 2006 bottling. The idea behind the retrospective was to examine the evolution of its sparkling wines, vineyards, and winemaking…
Share this: