The Whisky Exchange has announced a loyalty programme that will reward customers with exclusive bottlings, shared knowledge, discounts and much more. Current customers subscribed to The Whisky Exchange newsletter are first in line, before the scheme rolls out to all customers mid-April.
Friends of The Whisky Exchange will be open to all customers around the world that have made a purchase via the website and they will be asked to opt in, rather than added automatically. Treats include early access to products, alongside a quarterly reward, exclusive content and the opportunity to provide feedback and suggestions on new products and exclusives.
Treats include early access to products, alongside a quarterly reward, and exclusive content…
Laura Elleray, CRM Manager for The Whisky Exchange, explained: “The Whisky Exchange has always been, first and foremost, about providing great service to the drinks community. The company was founded by a very well-known whisky lover, and over the years we’ve bought exclusive releases and experiences to our customers. Friends of The Whisky Exchange will reward our customers for their continued partnership and trust in us to bring them the best the whisky, fine wine and spirits world has to offer’.
The scheme will launch digital first, with the opportunity for in-store customers to join in due course. Customers looking to sign up to the loyalty scheme will be able to do so via an invitation email to subscribers, or via checkout from mid-April.
Kentucky’s famous red wax-sealed bourbon is heading to luxury department store shelves with one of its rarest UK releases to date. Maker’s Mark has unveiled its first-ever collaboration with Selfridges, resulting in a bespoke Private Selection bourbon created exclusively for the retailer. Known as Selfridges Barrel No. 1 2026, the whiskey is limited to just…
Old Pulteney is marking its 200th anniversary with the release of two suitably rare single malts: Old Pulteney 50 Years Old and Old Pulteney 30 Years Old. Crafted at the distillery’s coastal home in Wick, both whiskies reflect the maritime character that has defined the brand since 1826. Limited to just 200 bottles globally, the…
London’s annual celebration of rum is preparing to return to the South Bank with hundreds of bottles, cocktails and masterclasses under one roof. The Whisky Exchange Rum Show returns to Glaziers Hall July 18-19, bringing together more than 350 rums and sugar-cane spirits for what has become one of the capital’s most eagerly anticipated drinks…
The Luxe Review 
The Whisky Exchange has announced a loyalty programme that will reward customers with exclusive bottlings, shared knowledge, discounts and much more. Current customers subscribed to The Whisky Exchange newsletter are first in line, before the scheme rolls out to all customers mid-April.
Friends of The Whisky Exchange will be open to all customers around the world that have made a purchase via the website and they will be asked to opt in, rather than added automatically. Treats include early access to products, alongside a quarterly reward, exclusive content and the opportunity to provide feedback and suggestions on new products and exclusives.
Laura Elleray, CRM Manager for The Whisky Exchange, explained: “The Whisky Exchange has always been, first and foremost, about providing great service to the drinks community. The company was founded by a very well-known whisky lover, and over the years we’ve bought exclusive releases and experiences to our customers. Friends of The Whisky Exchange will reward our customers for their continued partnership and trust in us to bring them the best the whisky, fine wine and spirits world has to offer’.
The scheme will launch digital first, with the opportunity for in-store customers to join in due course. Customers looking to sign up to the loyalty scheme will be able to do so via an invitation email to subscribers, or via checkout from mid-April.
Shop The Whisky Exchange here.
Maker’s Mark and Selfridges launch exclusive 258 bottle Private Selection Cask Strength Bourbon
Kentucky’s famous red wax-sealed bourbon is heading to luxury department store shelves with one of its rarest UK releases to date. Maker’s Mark has unveiled its first-ever collaboration with Selfridges, resulting in a bespoke Private Selection bourbon created exclusively for the retailer. Known as Selfridges Barrel No. 1 2026, the whiskey is limited to just…
Old Pulteney marks 200 years of whisky with limited edition 50 and 30 Year Old single malts
Old Pulteney is marking its 200th anniversary with the release of two suitably rare single malts: Old Pulteney 50 Years Old and Old Pulteney 30 Years Old. Crafted at the distillery’s coastal home in Wick, both whiskies reflect the maritime character that has defined the brand since 1826. Limited to just 200 bottles globally, the…
London Rum Show preview: 350 delicious reasons to attend the capital’s favourite rum festival
London’s annual celebration of rum is preparing to return to the South Bank with hundreds of bottles, cocktails and masterclasses under one roof. The Whisky Exchange Rum Show returns to Glaziers Hall July 18-19, bringing together more than 350 rums and sugar-cane spirits for what has become one of the capital’s most eagerly anticipated drinks…
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