The Whisky Exchange has announced a loyalty programme that will reward customers with exclusive bottlings, shared knowledge, discounts and much more. Current customers subscribed to The Whisky Exchange newsletter are first in line, before the scheme rolls out to all customers mid-April.
Friends of The Whisky Exchange will be open to all customers around the world that have made a purchase via the website and they will be asked to opt in, rather than added automatically. Treats include early access to products, alongside a quarterly reward, exclusive content and the opportunity to provide feedback and suggestions on new products and exclusives.
Treats include early access to products, alongside a quarterly reward, and exclusive content…
Laura Elleray, CRM Manager for The Whisky Exchange, explained: “The Whisky Exchange has always been, first and foremost, about providing great service to the drinks community. The company was founded by a very well-known whisky lover, and over the years we’ve bought exclusive releases and experiences to our customers. Friends of The Whisky Exchange will reward our customers for their continued partnership and trust in us to bring them the best the whisky, fine wine and spirits world has to offer’.
The scheme will launch digital first, with the opportunity for in-store customers to join in due course. Customers looking to sign up to the loyalty scheme will be able to do so via an invitation email to subscribers, or via checkout from mid-April.
A new limited-edition Scotch whisky collection has launched exclusively through Master of Malt, celebrating distilleries that still use traditional worm tub condensers. Fewer than 20 distilleries in Scotland continue to craft whiskies using this historic production method. The range comprises five sherry-matured expressions: Knockdhu 10 Year Old, Glen Elgin 11 Year Old, Mortlach 12 Year…
Fans of Japanese whisky and serious Hi-Fi are being offered a taste of Tokyo nightlife this summer, thanks to a collaboration between Technics and Suntory Toki whisky. The Japanese titans have joined forces for Toki-O Nights, a rolling programme of listening bar events inspired by Japan’s celebrated kissaten cafés and vinyl-led listening spaces. Running from…
Family-owned Lochlea Distillery has announced its second annual Red Wine Cask release, offering a rich, fruit-forward take on modern Scotch. This showcase for the farm-to-cask distillery’s distinctive approach to cask management joins Lochlea’s core Single Estate range, launched last summer. The Red Wine Cask series is an annual limited-edition inspired by the art of finishing…
The Luxe Review 
The Whisky Exchange has announced a loyalty programme that will reward customers with exclusive bottlings, shared knowledge, discounts and much more. Current customers subscribed to The Whisky Exchange newsletter are first in line, before the scheme rolls out to all customers mid-April.
Friends of The Whisky Exchange will be open to all customers around the world that have made a purchase via the website and they will be asked to opt in, rather than added automatically. Treats include early access to products, alongside a quarterly reward, exclusive content and the opportunity to provide feedback and suggestions on new products and exclusives.
Laura Elleray, CRM Manager for The Whisky Exchange, explained: “The Whisky Exchange has always been, first and foremost, about providing great service to the drinks community. The company was founded by a very well-known whisky lover, and over the years we’ve bought exclusive releases and experiences to our customers. Friends of The Whisky Exchange will reward our customers for their continued partnership and trust in us to bring them the best the whisky, fine wine and spirits world has to offer’.
The scheme will launch digital first, with the opportunity for in-store customers to join in due course. Customers looking to sign up to the loyalty scheme will be able to do so via an invitation email to subscribers, or via checkout from mid-April.
Shop The Whisky Exchange here.
This new sherry matured Single Cask whisky series celebrates a dying distilling art
A new limited-edition Scotch whisky collection has launched exclusively through Master of Malt, celebrating distilleries that still use traditional worm tub condensers. Fewer than 20 distilleries in Scotland continue to craft whiskies using this historic production method. The range comprises five sherry-matured expressions: Knockdhu 10 Year Old, Glen Elgin 11 Year Old, Mortlach 12 Year…
Suntory Toki x Technics: Tokyo listening bar culture returns to London, Manchester and Edinburgh this summer
Fans of Japanese whisky and serious Hi-Fi are being offered a taste of Tokyo nightlife this summer, thanks to a collaboration between Technics and Suntory Toki whisky. The Japanese titans have joined forces for Toki-O Nights, a rolling programme of listening bar events inspired by Japan’s celebrated kissaten cafés and vinyl-led listening spaces. Running from…
Lochlea unveils limited Red Wine Cask 2026 whisky finished in Tuscan Sangiovese barrels
Family-owned Lochlea Distillery has announced its second annual Red Wine Cask release, offering a rich, fruit-forward take on modern Scotch. This showcase for the farm-to-cask distillery’s distinctive approach to cask management joins Lochlea’s core Single Estate range, launched last summer. The Red Wine Cask series is an annual limited-edition inspired by the art of finishing…
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