The Whisky Exchange has announced a loyalty programme that will reward customers with exclusive bottlings, shared knowledge, discounts and much more. Current customers subscribed to The Whisky Exchange newsletter are first in line, before the scheme rolls out to all customers mid-April.
Friends of The Whisky Exchange will be open to all customers around the world that have made a purchase via the website and they will be asked to opt in, rather than added automatically. Treats include early access to products, alongside a quarterly reward, exclusive content and the opportunity to provide feedback and suggestions on new products and exclusives.
Treats include early access to products, alongside a quarterly reward, and exclusive content…
Laura Elleray, CRM Manager for The Whisky Exchange, explained: “The Whisky Exchange has always been, first and foremost, about providing great service to the drinks community. The company was founded by a very well-known whisky lover, and over the years we’ve bought exclusive releases and experiences to our customers. Friends of The Whisky Exchange will reward our customers for their continued partnership and trust in us to bring them the best the whisky, fine wine and spirits world has to offer’.
The scheme will launch digital first, with the opportunity for in-store customers to join in due course. Customers looking to sign up to the loyalty scheme will be able to do so via an invitation email to subscribers, or via checkout from mid-April.
If you’re wondering what to give the dad on Father’s Day who claims he wants nothing, allow us to suggest something sincere, sophisticated, and soul-warming: whisky. Not socks, not a novelty mug, not a gadget that’ll sit untouched on a shelf, but a bottle of golden liquid crafted purely to delight the senses. In this…
Mystery Malt has returned for its sixth instalment, and according to its creators at Thompson Brothers, it is the biggest release yet. The concept remains delightfully simple: every whisky bottle looks identical, costs the same £65, and arrives concealed beneath a tamper-proof capsule. Buyers know the full list of whiskies that could be inside, but…
Luxury tequila has arrived in Britain, wrapped in Italian marble and steeped in Mexican heritage. Volcan de mi Tierra has launched Colección La Gavilana I, a limited prestige release that combines aged tequila with sculptural craftsmanship. Each decanter is carved from Bianco Carrara marble by ARCA’s Mexican master stonemasons, referencing the founding year of Hacienda…
The Luxe Review 
The Whisky Exchange has announced a loyalty programme that will reward customers with exclusive bottlings, shared knowledge, discounts and much more. Current customers subscribed to The Whisky Exchange newsletter are first in line, before the scheme rolls out to all customers mid-April.
Friends of The Whisky Exchange will be open to all customers around the world that have made a purchase via the website and they will be asked to opt in, rather than added automatically. Treats include early access to products, alongside a quarterly reward, exclusive content and the opportunity to provide feedback and suggestions on new products and exclusives.
Laura Elleray, CRM Manager for The Whisky Exchange, explained: “The Whisky Exchange has always been, first and foremost, about providing great service to the drinks community. The company was founded by a very well-known whisky lover, and over the years we’ve bought exclusive releases and experiences to our customers. Friends of The Whisky Exchange will reward our customers for their continued partnership and trust in us to bring them the best the whisky, fine wine and spirits world has to offer’.
The scheme will launch digital first, with the opportunity for in-store customers to join in due course. Customers looking to sign up to the loyalty scheme will be able to do so via an invitation email to subscribers, or via checkout from mid-April.
Shop The Whisky Exchange here.
The Best Father’s Day Whisky Guide 2026: 19 wonderful whiskies from budget to premium
If you’re wondering what to give the dad on Father’s Day who claims he wants nothing, allow us to suggest something sincere, sophisticated, and soul-warming: whisky. Not socks, not a novelty mug, not a gadget that’ll sit untouched on a shelf, but a bottle of golden liquid crafted purely to delight the senses. In this…
Fortune favours the thirsty as Mystery Malt Series 6 lands with 9,960 bottles and 38 hidden whiskies
Mystery Malt has returned for its sixth instalment, and according to its creators at Thompson Brothers, it is the biggest release yet. The concept remains delightfully simple: every whisky bottle looks identical, costs the same £65, and arrives concealed beneath a tamper-proof capsule. Buyers know the full list of whiskies that could be inside, but…
First pour: Volcan de mi Tierra marble-clad luxury tequila sips like fine sherried whisky… with a twist
Luxury tequila has arrived in Britain, wrapped in Italian marble and steeped in Mexican heritage. Volcan de mi Tierra has launched Colección La Gavilana I, a limited prestige release that combines aged tequila with sculptural craftsmanship. Each decanter is carved from Bianco Carrara marble by ARCA’s Mexican master stonemasons, referencing the founding year of Hacienda…
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