The Whisky Exchange has announced a loyalty programme that will reward customers with exclusive bottlings, shared knowledge, discounts and much more. Current customers subscribed to The Whisky Exchange newsletter are first in line, before the scheme rolls out to all customers mid-April.
Friends of The Whisky Exchange will be open to all customers around the world that have made a purchase via the website and they will be asked to opt in, rather than added automatically. Treats include early access to products, alongside a quarterly reward, exclusive content and the opportunity to provide feedback and suggestions on new products and exclusives.
Treats include early access to products, alongside a quarterly reward, and exclusive content…
Laura Elleray, CRM Manager for The Whisky Exchange, explained: “The Whisky Exchange has always been, first and foremost, about providing great service to the drinks community. The company was founded by a very well-known whisky lover, and over the years we’ve bought exclusive releases and experiences to our customers. Friends of The Whisky Exchange will reward our customers for their continued partnership and trust in us to bring them the best the whisky, fine wine and spirits world has to offer’.
The scheme will launch digital first, with the opportunity for in-store customers to join in due course. Customers looking to sign up to the loyalty scheme will be able to do so via an invitation email to subscribers, or via checkout from mid-April.
Drinks retailer Hackstons has acquired a collection of exceptionally rare American whiskies, bringing together some of the most elusive bourbons and rye whiskeys currently circulating within the global secondary spirits market. The Knightsbridge-based specialist described the acquisition as a “once in a lifetime” grouping of so-called unicorn bottles, with the line-up featuring highly allocated expressions…
House of Hazelwood has unveiled the latest chapter in its accumulating archive of premium Scotch, releasing four new expressions under the Charles Gordon Collection. The Speyside-based custodian of the Gordon family’s extensive cask inventory, has built a reputation for premium curated bottlings, and these new offerings draw on nearly half a century of patient maturation.…
Willem Dafoe has stepped up his involvement with iconic Islay distillery Laphroaig, unveiling a limited-edition single malt, Willem by Willem, crafted in collaboration with Sarah Dowling, Laphroaig’s Senior Whisky Maker. Dafoe became a “Friend of Laphroaig” in 2025, a relationship which has since bloomed into a full blown creative collaboration. Working alongside Sarah Dowling, the…
The Luxe Review 
The Whisky Exchange has announced a loyalty programme that will reward customers with exclusive bottlings, shared knowledge, discounts and much more. Current customers subscribed to The Whisky Exchange newsletter are first in line, before the scheme rolls out to all customers mid-April.
Friends of The Whisky Exchange will be open to all customers around the world that have made a purchase via the website and they will be asked to opt in, rather than added automatically. Treats include early access to products, alongside a quarterly reward, exclusive content and the opportunity to provide feedback and suggestions on new products and exclusives.
Laura Elleray, CRM Manager for The Whisky Exchange, explained: “The Whisky Exchange has always been, first and foremost, about providing great service to the drinks community. The company was founded by a very well-known whisky lover, and over the years we’ve bought exclusive releases and experiences to our customers. Friends of The Whisky Exchange will reward our customers for their continued partnership and trust in us to bring them the best the whisky, fine wine and spirits world has to offer’.
The scheme will launch digital first, with the opportunity for in-store customers to join in due course. Customers looking to sign up to the loyalty scheme will be able to do so via an invitation email to subscribers, or via checkout from mid-April.
Shop The Whisky Exchange here.
Hackstons acquires rare collection of Unicorn whiskies from Van Winkle, Weller and Buffalo Trace
Drinks retailer Hackstons has acquired a collection of exceptionally rare American whiskies, bringing together some of the most elusive bourbons and rye whiskeys currently circulating within the global secondary spirits market. The Knightsbridge-based specialist described the acquisition as a “once in a lifetime” grouping of so-called unicorn bottles, with the line-up featuring highly allocated expressions…
Ultra-rare 1970s whiskies lead House of Hazelwood 2026 Charles Gordon Collection release
House of Hazelwood has unveiled the latest chapter in its accumulating archive of premium Scotch, releasing four new expressions under the Charles Gordon Collection. The Speyside-based custodian of the Gordon family’s extensive cask inventory, has built a reputation for premium curated bottlings, and these new offerings draw on nearly half a century of patient maturation.…
First pour: Laphroaig and Willem Dafoe deliver a bright, delicious take on Islay whisky
Willem Dafoe has stepped up his involvement with iconic Islay distillery Laphroaig, unveiling a limited-edition single malt, Willem by Willem, crafted in collaboration with Sarah Dowling, Laphroaig’s Senior Whisky Maker. Dafoe became a “Friend of Laphroaig” in 2025, a relationship which has since bloomed into a full blown creative collaboration. Working alongside Sarah Dowling, the…
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