The Whisky Exchange has announced a loyalty programme that will reward customers with exclusive bottlings, shared knowledge, discounts and much more. Current customers subscribed to The Whisky Exchange newsletter are first in line, before the scheme rolls out to all customers mid-April.
Friends of The Whisky Exchange will be open to all customers around the world that have made a purchase via the website and they will be asked to opt in, rather than added automatically. Treats include early access to products, alongside a quarterly reward, exclusive content and the opportunity to provide feedback and suggestions on new products and exclusives.
Treats include early access to products, alongside a quarterly reward, and exclusive content…
Laura Elleray, CRM Manager for The Whisky Exchange, explained: “The Whisky Exchange has always been, first and foremost, about providing great service to the drinks community. The company was founded by a very well-known whisky lover, and over the years we’ve bought exclusive releases and experiences to our customers. Friends of The Whisky Exchange will reward our customers for their continued partnership and trust in us to bring them the best the whisky, fine wine and spirits world has to offer’.
The scheme will launch digital first, with the opportunity for in-store customers to join in due course. Customers looking to sign up to the loyalty scheme will be able to do so via an invitation email to subscribers, or via checkout from mid-April.
Salford Distillery is marking 100 years of Salford’s city status with a limited-edition aged rum inspired by the Caribbean trade that helped shape the city’s industrial history. Blended and bottled at Salford Distillery’s railway-arch home on Viaduct Street, the Salford Centenary Edition Rum brings together a blend of aged Caribbean rums, for a flavour profile…
Royal Salute is looking to Dubai and Abu Dhabi for the eighth release in its Polo Collection, a 21 year old blended Scotch whisky finished in Pedro Ximénez sherry casks. The limited-quantity release is a bespoke blend of Scotch whiskies aged for at least 21 years, created by Royal Salute Master Blender Emeritus Sandy Hyslop.…
One of the more intrigung new whiskies to launch this month is Cù Bòcan Creation #9. The product of American virgin oak and Manzanilla sherry casks, it’s a sweet and sour treat notable both for its flavour profile and affordability. But what’s the deal with Cù Bòcan and the distillery behind the label? It turns…
The Whisky Exchange has announced a loyalty programme that will reward customers with exclusive bottlings, shared knowledge, discounts and much more. Current customers subscribed to The Whisky Exchange newsletter are first in line, before the scheme rolls out to all customers mid-April.
Friends of The Whisky Exchange will be open to all customers around the world that have made a purchase via the website and they will be asked to opt in, rather than added automatically. Treats include early access to products, alongside a quarterly reward, exclusive content and the opportunity to provide feedback and suggestions on new products and exclusives.
Laura Elleray, CRM Manager for The Whisky Exchange, explained: “The Whisky Exchange has always been, first and foremost, about providing great service to the drinks community. The company was founded by a very well-known whisky lover, and over the years we’ve bought exclusive releases and experiences to our customers. Friends of The Whisky Exchange will reward our customers for their continued partnership and trust in us to bring them the best the whisky, fine wine and spirits world has to offer’.
The scheme will launch digital first, with the opportunity for in-store customers to join in due course. Customers looking to sign up to the loyalty scheme will be able to do so via an invitation email to subscribers, or via checkout from mid-April.
Shop The Whisky Exchange here.
Salford Distillery Centenary Edition Caribbean rum marks 100 years with limited edition bottling
Salford Distillery is marking 100 years of Salford’s city status with a limited-edition aged rum inspired by the Caribbean trade that helped shape the city’s industrial history. Blended and bottled at Salford Distillery’s railway-arch home on Viaduct Street, the Salford Centenary Edition Rum brings together a blend of aged Caribbean rums, for a flavour profile…
Royal Salute 21 Year Old Polo Edition adds Pedro Ximénez finish for a taste of the Middle East
Royal Salute is looking to Dubai and Abu Dhabi for the eighth release in its Polo Collection, a 21 year old blended Scotch whisky finished in Pedro Ximénez sherry casks. The limited-quantity release is a bespoke blend of Scotch whiskies aged for at least 21 years, created by Royal Salute Master Blender Emeritus Sandy Hyslop.…
Ghost Dog Vs distillery: The story behind Cù Bòcan, Tomatin’s experimental Highland spirit
One of the more intrigung new whiskies to launch this month is Cù Bòcan Creation #9. The product of American virgin oak and Manzanilla sherry casks, it’s a sweet and sour treat notable both for its flavour profile and affordability. But what’s the deal with Cù Bòcan and the distillery behind the label? It turns…
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