Cambridge Audio has collaborated with fashion brand Maharishi, creating special editions of its Melomania A100 true wireless earbuds and Alva ST turntable. The new iterations come in a classic olive colourway, reflecting Maharishi’s celebrated military pacifism aesthetic.
The introduction represents the beginning of an ongoing partnership between the two companies, uniting more than five decades of hi-fi expertise with a fashion house rooted in British music and streetwear culture.
The Alva ST, a belt-drive turntable known for its warmth and detail, now sports an olive-tone finish, while the Melomania A100 earbuds, which feature class AB amplification, LDAC and aptX Lossless support, and 11 hour battery life, are now even more of a style statement.
The new iterations come in a classic olive colourway, inspired by traditional camouflage patterns…
Cambridge x Maharishi: A union rooted in music culture
The partnership has been launched with visuals featuring Jazzie B of Soul II Soul, alongside Maharishi founder Hardy Blechman. Both embody the intersection of British sound system culture and the design-led reinterpretation of streetwear.
Nick Udall, Head of Marketing and Brand Partnerships at Cambridge, said: “I’ve been a long-time admirer of Maharishi. They have been intrinsic to the music I listen to, and I aspired to be a customer for many years. Being able to bring together our brands has been really organic – both parties had a desire to explore each other’s customer bases, and so everything fell into place from the first meeting.”
Hardy Blechman echoed the sentiment: “Cambridge Audio has always represented purity and honesty in sound. There’s a deep respect for music in what they do and how they do it. This collaboration allowed us to explore the crossover between high-fidelity sound and design-led expression. It felt natural from the start.”
The Cambridge Audio x Maharishi Melomania A100 earphones are available from cambridgeaudio.com and maharishistore.com, priced at £139. The Cambridge Audio x Maharishi Alva ST turntable will follow later in 2025, priced at £649.
Main Points at a glance: Cambridge Audio x Maharishi Collaboration
Cambridge Audio teams up with fashion brand Maharishi for their first capsule collection.
Two Cambridge Audio products – Melomania A100 true wireless earphones and Alva ST turntable – given Maharishi’s signature design treatment.
Design ethos: Maharishi brings olive camouflage-inspired styling with high-visibility details, reflecting its reinterpretation of military aesthetics.
Alva ST turntable: Belt-drive design with built-in Bluetooth aptX HD, advanced tonearm, phono stage, and vibration-resistant chassis; styled for modern living spaces.
Melomania A100 earphones: Hi-fi grade sound with LDAC and aptX Lossless support, class AB amplification, up to 39 hours battery life, adaptive noise cancelling, and ultra-low latency.
Campaign visuals feature Soul II Soul frontman Jazzie B and Maharishi founder Hardy Blechman, celebrating UK music and streetwear culture.
Pricing: Melomania A100 (Maharishi edition) available now at £139; Alva ST (Maharishi edition) due later in 2025 at £649.
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Cambridge Audio has collaborated with fashion brand Maharishi, creating special editions of its Melomania A100 true wireless earbuds and Alva ST turntable. The new iterations come in a classic olive colourway, reflecting Maharishi’s celebrated military pacifism aesthetic.
The introduction represents the beginning of an ongoing partnership between the two companies, uniting more than five decades of hi-fi expertise with a fashion house rooted in British music and streetwear culture.
The Alva ST, a belt-drive turntable known for its warmth and detail, now sports an olive-tone finish, while the Melomania A100 earbuds, which feature class AB amplification, LDAC and aptX Lossless support, and 11 hour battery life, are now even more of a style statement.
Cambridge x Maharishi: A union rooted in music culture
The partnership has been launched with visuals featuring Jazzie B of Soul II Soul, alongside Maharishi founder Hardy Blechman. Both embody the intersection of British sound system culture and the design-led reinterpretation of streetwear.
Nick Udall, Head of Marketing and Brand Partnerships at Cambridge, said: “I’ve been a long-time admirer of Maharishi. They have been intrinsic to the music I listen to, and I aspired to be a customer for many years. Being able to bring together our brands has been really organic – both parties had a desire to explore each other’s customer bases, and so everything fell into place from the first meeting.”
Hardy Blechman echoed the sentiment: “Cambridge Audio has always represented purity and honesty in sound. There’s a deep respect for music in what they do and how they do it. This collaboration allowed us to explore the crossover between high-fidelity sound and design-led expression. It felt natural from the start.”
The Cambridge Audio x Maharishi Melomania A100 earphones are available from cambridgeaudio.com and maharishistore.com, priced at £139. The Cambridge Audio x Maharishi Alva ST turntable will follow later in 2025, priced at £649.
Main Points at a glance: Cambridge Audio x Maharishi Collaboration
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