The Macallan has announced a new visual identity for three of its core whisky ranges. The updated packaging, designed by graphic artist David Carson, will feature on the distillery’s Double Cask, Sherry Oak and Colour Collections.
But before you start wondering whether your favourite dram has been fiddled with, rest assured, the whisky itself hasn’t changed.
While the liquid inside remains the same, the redesign modernizes how the brand presents itself, while reflecting The Macallan’s heritage.
Before you start wondering whether your favourite dram has been fiddled with, rest assured, the whisky itself hasn’t changed…
The refreshed packaging takes inspiration from the distillery’s distinctive architecture and the role of sherry-seasoned oak in shaping the flavour of its single malts.
A silhouette echoes the curves of The Macallan’s contemporary distillery building, opened in 2018 on the Easter Elchies Estate near Craigellachie. Meanwhile, a triangular label at the shoulder of each bottle references the ‘Sherry Triangle’ of southern Spain, Jerez de la Frontera, Sanlúcar de Barrameda and El Puerto de Santa María, where the brand sources casks seasoned with sherry wine.
New rear labels also include simplified icons to indicate the type of cask used, be they American or European oak, and all bottles now feature a QR code, for additional information as well as anti-counterfeit verification.
Carson, who previously designed the Colour Collection for the Speyside distillery, in 2023, said: “Like whisky, design is all about balance. With The Macallan, I wanted to create a visual identity that respects its rich history and encapsulates its forward-thinking spirit.”
The Colour Collection’s original design served as a template for the new look, now adopted across the wider portfolio.
The Macallan Timeless Collections explained
The three Timeless Collections remain consistent in their flavour profiles and production methods. Here’s how they compare…
Double Cask Collection: A blend of whiskies matured in both American and European oak casks, seasoned with sherry, resulting in a balanced and universally approachable style.
Sherry Oak Collection: Matured exclusively in European oak sherry casks, known for producing a richer, spicier whisky with notes of dried fruit and wood spice. Think of this as the most classic Macallan profile.
Colour Collection: A lighter, more vibrant style of whisky, characterised by American oak maturation and natural golden hues. Expect citrus, vanilla and tropical fruit notes, for a lighter, brighter dram; it’s seen as the accessible introduction to The Macallan’s range.
The new-look bottles will begin to appear on shelves gradually throughout 2025, as part of a phased rollout across global markets. Keep an eye out.
Bardinet is bringing a little French bistro style to the drinks cabinet with a limited-edition seasonal bottle of its VSOP brandy, accompanied by four festive cocktail recipes. The new design features an illustrated label inspired by the character of a traditional French bistro. It marks the third consecutive year Bardinet has produced a seasonal limited…
For Hennessy, great cognac belongs at the table as much as it belongs in the glass. Few names carry as much weight in the world of cognac as Hennessy. Founded in 1765, the maison has spent more than two and a half centuries refining its craft, building a reputation for consistency, patience and an unwavering…
Prawn lovers, we have found your festive dining plans in the capital. ISSO Prawn Crazy, the new Sri Lankan restaurant in Canary Wharf, is serving three Christmas menus packed with seafood, curries and traditional island flavours. Book a festive meal and you could also win a holiday to Sri Lanka for two in 2027. Available…
The Macallan has announced a new visual identity for three of its core whisky ranges. The updated packaging, designed by graphic artist David Carson, will feature on the distillery’s Double Cask, Sherry Oak and Colour Collections.
But before you start wondering whether your favourite dram has been fiddled with, rest assured, the whisky itself hasn’t changed.
While the liquid inside remains the same, the redesign modernizes how the brand presents itself, while reflecting The Macallan’s heritage.
The refreshed packaging takes inspiration from the distillery’s distinctive architecture and the role of sherry-seasoned oak in shaping the flavour of its single malts.
A silhouette echoes the curves of The Macallan’s contemporary distillery building, opened in 2018 on the Easter Elchies Estate near Craigellachie. Meanwhile, a triangular label at the shoulder of each bottle references the ‘Sherry Triangle’ of southern Spain, Jerez de la Frontera, Sanlúcar de Barrameda and El Puerto de Santa María, where the brand sources casks seasoned with sherry wine.
New rear labels also include simplified icons to indicate the type of cask used, be they American or European oak, and all bottles now feature a QR code, for additional information as well as anti-counterfeit verification.
Carson, who previously designed the Colour Collection for the Speyside distillery, in 2023, said: “Like whisky, design is all about balance. With The Macallan, I wanted to create a visual identity that respects its rich history and encapsulates its forward-thinking spirit.”
The Colour Collection’s original design served as a template for the new look, now adopted across the wider portfolio.
The Macallan Timeless Collections explained
The three Timeless Collections remain consistent in their flavour profiles and production methods. Here’s how they compare…
Double Cask Collection: A blend of whiskies matured in both American and European oak casks, seasoned with sherry, resulting in a balanced and universally approachable style.
Sherry Oak Collection: Matured exclusively in European oak sherry casks, known for producing a richer, spicier whisky with notes of dried fruit and wood spice. Think of this as the most classic Macallan profile.
Colour Collection: A lighter, more vibrant style of whisky, characterised by American oak maturation and natural golden hues. Expect citrus, vanilla and tropical fruit notes, for a lighter, brighter dram; it’s seen as the accessible introduction to The Macallan’s range.
The new-look bottles will begin to appear on shelves gradually throughout 2025, as part of a phased rollout across global markets. Keep an eye out.
Bardinet gives best-selling VSOP brandy a seasonal makeover, suggests four festive cocktail recipes
Bardinet is bringing a little French bistro style to the drinks cabinet with a limited-edition seasonal bottle of its VSOP brandy, accompanied by four festive cocktail recipes. The new design features an illustrated label inspired by the character of a traditional French bistro. It marks the third consecutive year Bardinet has produced a seasonal limited…
“We’re on a quest to push the boundaries of quality!” says Hennessey cognac Master Blender
For Hennessy, great cognac belongs at the table as much as it belongs in the glass. Few names carry as much weight in the world of cognac as Hennessy. Founded in 1765, the maison has spent more than two and a half centuries refining its craft, building a reputation for consistency, patience and an unwavering…
Prawn lovers, ISSO Prawn Crazy’s festive menus come with the chance to win a Sri Lankan holiday
Prawn lovers, we have found your festive dining plans in the capital. ISSO Prawn Crazy, the new Sri Lankan restaurant in Canary Wharf, is serving three Christmas menus packed with seafood, curries and traditional island flavours. Book a festive meal and you could also win a holiday to Sri Lanka for two in 2027. Available…
Share this: