If you’re yearning for a sip of the sublime, a taste of tradition intertwined with travel and technology, look no further than Hennessy’s VR experience in Cognac, France.
The venerable French cognac house has just clinched the coveted Best Innovation award at the Wine Tourism Awards, an annual celebration of wine tourism initiatives in France.
Introducing Mobilis, a ground-breaking virtual reality experience nestled within the hallowed halls of one of Maison Hennessy’s storied cellars in Cognac…
So, what’s the buzz all about? Introducing Mobilis, a groundbreaking virtual reality experience that has catapulted Hennessy into the limelight.
Nestled within the hallowed halls of one of Maison Hennessy‘s storied cellars in Cognac, Mobilis isn’t so much an immersive experience as an odyssey through time, art, and craftsmanship.
Conceived by French artists Olivier Kuntzel and Florence Deygas, this 19-minute VR escapade draws inspiration from the whimsical sketches of founder Richard Hennessy himself, scrawled upon his blotting paper in 1765.
Apparently, the visitor attraction took two years of meticulous planning, and the collective genius of 50 creative masterminds, including the virtuosic engineers at studio Backlight (veterans of the VR scene, boasting accolades aplenty) to the skilled hands of Hennessy’s coopers and calligraphers.
The attraction is available year-round to curious souls aged 12 and up, whether you’re embarking on the Hennessy Immersive Initiation, the Hennessy X.O tour, or indulging in the opulent Hennessy Exception Paradis.
And the price of admission? Expect to pay 29€ per person for the Immersive Initiation, 50€ for the Hennessy X.O experience, and for the crème de la crème, the Exception Paradis beckons at 300-500€ per person.
A new collaboration pairs Scotland’s national drink with one of its oldest design traditions. Whisky and tartan have long travelled together. Now, Cask Trade and celebrated Scottish designer Siobhan Mackenzie have brought the two together in a limited-edition single cask release that celebrates the country’s enduring craftsmanship through a contemporary lens. The collaboration marks the…
Cù Bòcan has introduced Creation #8, a limited-edition Highland single malt that explores a pioneering maturation using Canadian ice wine and Spanish Verdejo casks. Produced at Tomatin Distillery, Cù Bòcan is the experimental single malt brand created around the distillery’s lightly peated spirit. The name means ‘ghost dog’ in Gaelic, referencing a spirit said to…
Drinks by the Dram has unveiled The Whisky Library, an educational tasting collection created in collaboration with whisky expert Dave Worthington. Presented as a miniature bookshelf, the set contains 36 wax-sealed 30ml drams housed across six themed volumes covering Scotch whisky regions, single malt whisky, Japanese whisky, Irish whiskey, Bourbon and American whiskey, and sherry-cask…
The Luxe Review 
If you’re yearning for a sip of the sublime, a taste of tradition intertwined with travel and technology, look no further than Hennessy’s VR experience in Cognac, France.
The venerable French cognac house has just clinched the coveted Best Innovation award at the Wine Tourism Awards, an annual celebration of wine tourism initiatives in France.
So, what’s the buzz all about? Introducing Mobilis, a groundbreaking virtual reality experience that has catapulted Hennessy into the limelight.
Nestled within the hallowed halls of one of Maison Hennessy‘s storied cellars in Cognac, Mobilis isn’t so much an immersive experience as an odyssey through time, art, and craftsmanship.
Conceived by French artists Olivier Kuntzel and Florence Deygas, this 19-minute VR escapade draws inspiration from the whimsical sketches of founder Richard Hennessy himself, scrawled upon his blotting paper in 1765.
Apparently, the visitor attraction took two years of meticulous planning, and the collective genius of 50 creative masterminds, including the virtuosic engineers at studio Backlight (veterans of the VR scene, boasting accolades aplenty) to the skilled hands of Hennessy’s coopers and calligraphers.
The attraction is available year-round to curious souls aged 12 and up, whether you’re embarking on the Hennessy Immersive Initiation, the Hennessy X.O tour, or indulging in the opulent Hennessy Exception Paradis.
And the price of admission? Expect to pay 29€ per person for the Immersive Initiation, 50€ for the Hennessy X.O experience, and for the crème de la crème, the Exception Paradis beckons at 300-500€ per person.
New Nc’nean Cask Trade bottling celebrates Scottish craftsmanship through whisky and tartan
A new collaboration pairs Scotland’s national drink with one of its oldest design traditions. Whisky and tartan have long travelled together. Now, Cask Trade and celebrated Scottish designer Siobhan Mackenzie have brought the two together in a limited-edition single cask release that celebrates the country’s enduring craftsmanship through a contemporary lens. The collaboration marks the…
Cù Bòcan Creation #8 becomes first peated Scotch whisky matured in ice wine casks
Cù Bòcan has introduced Creation #8, a limited-edition Highland single malt that explores a pioneering maturation using Canadian ice wine and Spanish Verdejo casks. Produced at Tomatin Distillery, Cù Bòcan is the experimental single malt brand created around the distillery’s lightly peated spirit. The name means ‘ghost dog’ in Gaelic, referencing a spirit said to…
The ultimate whisky tasting set: The Whisky Library puts 36 premium drams on your bookshelf
Drinks by the Dram has unveiled The Whisky Library, an educational tasting collection created in collaboration with whisky expert Dave Worthington. Presented as a miniature bookshelf, the set contains 36 wax-sealed 30ml drams housed across six themed volumes covering Scotch whisky regions, single malt whisky, Japanese whisky, Irish whiskey, Bourbon and American whiskey, and sherry-cask…
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