Not all TVs have to look the same. Samsung has unveiled a bold new look for its Serif lifestyle TV. The stylish flatscreen, which is a stablemate of Samsung’s gallery-style The Frame and the social media influenced Sero, is to be introduced in a new Ivy Green colour.
We took a closer look at the new Serif at CES 2024, and think the naturalistic colour scheme looks spectacular.
Designed by celebrated French industrial auteurs Ronan and Erwan Bouroullec, the Serif TV delivers a bold aesthetic look. Unlike regular QLED models from the brand, it sports a stylised upper bezel shelf where you can park plant pots, picture frames and assorted doodads.
Viewed from the side, the set mimics a serif ‘I’.
Designed by celebrated French industrial auteurs Ronan and Erwan Bouroullec, the Serif TV delivers a bold aesthetic look…
Available in 43-, 49- , 55- and 65-inch screen sizes, the Serif TV is designed to sit on standard AV furniture or can stand alone on its own freestanding pedestal. Check out the various Serif models here.
Novel design apart, the Serif TV is in every other respect a fully specified 4k HDR smart TV, which runs the Samsung Tizen smart TV IOS, home to all the popular streaming TV services, including Netflix, Disney+ and Prime Video. Unusually, it sports a matte screen, reducing glare and reflections caused by living room lights.
Samsung says that the Ivy Green colourway reflects the post COVID interior design trend that emphasises comfort and naturalness. The hue joins the already available Cotton Blue and Cloud White.
Serif TV prices start at £899, and are available from the Samsung store here.
The right Father’s Day gift isn’t always about extravagance, it’s about the gesture. A well-chosen token that says: I know what you love. And yes, I noticed that your favourite aftershave ran out three months ago. But what will surprise and delight? In this guide, we’ve done the hard work for you, scouring the shelves,…
Mother’s Day is the perfect time to spoil the most important lady in your life – and if you’re looking for a gift that feels extra special, you’ve come to the right place. Whether she loves indulgent spa days, fine champagne, stylish accessories, or cutting-edge tech, we’ve found the very best thoughtful, luxurious gifts she’ll…
Has your microwave seen better days? Panasonic is refreshing its kitchen appliance range with an enticing new generation of space-saving air fryer microwaves, bread makers, and ice cream machines. Blending innovative engineering with a clear eye on how people actually cook, bake and eat at home, these new kitchen gadgets are designed to simplify life,…
The Luxe Review 
Not all TVs have to look the same. Samsung has unveiled a bold new look for its Serif lifestyle TV. The stylish flatscreen, which is a stablemate of Samsung’s gallery-style The Frame and the social media influenced Sero, is to be introduced in a new Ivy Green colour.
We took a closer look at the new Serif at CES 2024, and think the naturalistic colour scheme looks spectacular.
Designed by celebrated French industrial auteurs Ronan and Erwan Bouroullec, the Serif TV delivers a bold aesthetic look. Unlike regular QLED models from the brand, it sports a stylised upper bezel shelf where you can park plant pots, picture frames and assorted doodads.
Viewed from the side, the set mimics a serif ‘I’.
Available in 43-, 49- , 55- and 65-inch screen sizes, the Serif TV is designed to sit on standard AV furniture or can stand alone on its own freestanding pedestal. Check out the various Serif models here.
Novel design apart, the Serif TV is in every other respect a fully specified 4k HDR smart TV, which runs the Samsung Tizen smart TV IOS, home to all the popular streaming TV services, including Netflix, Disney+ and Prime Video. Unusually, it sports a matte screen, reducing glare and reflections caused by living room lights.
Samsung says that the Ivy Green colourway reflects the post COVID interior design trend that emphasises comfort and naturalness. The hue joins the already available Cotton Blue and Cloud White.
Serif TV prices start at £899, and are available from the Samsung store here.
48 of the best luxury Father’s Day gifts: watches, booze, fashion, experiences and tech treats
The right Father’s Day gift isn’t always about extravagance, it’s about the gesture. A well-chosen token that says: I know what you love. And yes, I noticed that your favourite aftershave ran out three months ago. But what will surprise and delight? In this guide, we’ve done the hard work for you, scouring the shelves,…
67 of the best luxury gift ideas for Mother’s Day 2026
Mother’s Day is the perfect time to spoil the most important lady in your life – and if you’re looking for a gift that feels extra special, you’ve come to the right place. Whether she loves indulgent spa days, fine champagne, stylish accessories, or cutting-edge tech, we’ve found the very best thoughtful, luxurious gifts she’ll…
Panasonic upgrades your kitchen with slimline air fryer microwaves, and Bread & Ice-Cream makers
Has your microwave seen better days? Panasonic is refreshing its kitchen appliance range with an enticing new generation of space-saving air fryer microwaves, bread makers, and ice cream machines. Blending innovative engineering with a clear eye on how people actually cook, bake and eat at home, these new kitchen gadgets are designed to simplify life,…
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