Culture

Estrella Galicia brings free lager to London with immersive beer culture experience

A glass of Estrella Galicia is poured with a perfect creamy head

Think you know how to pull a pint? Premium Spanish beer brand Estrella Galicia would beg to differ..

The Spanish brewery has launched an interactive 360 immersive experience in London’s Outernet, at Tottenham Court Road, where visitors are invited to perfect the perfect pour.

The free to enter pop up represents years of dedication to Estrella Galicia’s craft, which stretches back 117 years, and highlights the full production process.

The refreshing experience runs from June 21 to June 25 2023, marking the start of a ‘A Pour Like No Other’ event series. Brew masters will be on hand to advise and encourage tentative tap meisters .

The Luxe Review attended the opening of the space, ever eager to perfect our technique. Estrella Galicia draft lager enjoys a creamy generous head, and proved well worth the effort. 

The free to enter pop up at the Outernet represents years of dedication to Estrella Galicia’s craft and culture…

The family owned brand is rightfully passionate about Galician beer, and is clearly keen to bring UK beer lovers into its embrace.

In addition to the Estrella Galicia bar, there are a variety of Insta-friendly props, including a luxurious cream beer ‘head’ lounger, and a 45° angle optical illusion photo opp. There’s also plenty of seating where you can take the weight off, while you sip on your cold brew.

Bottled at 4.7% ABV, Estrella Galicia is also available as a no-alcohol 0,0 beer. Both are highly recommended.

Iberica Marylebone provided authentic tapas for the VIP launch, all of which were sumptuous (we made a mental note to visit the restaurant for more!).

Following the Outernet pop up, the brand is partnering with 30 metropolitan pub venues nationwide, taking its ‘A Pour Like No Other’ initiative around the country.

This travelling beerfest will also offer consumers the opportunity to experience Galician beer culture up close, a free pint of Estrella Galicia (perfectly poured) in hand. Be sure to say ‘hola!’

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About Steve May

Creator of Home Cinema Choice magazine, and editor of The Luxe Review, Steve muses and reviews for Trusted Reviews, T3, Home Cinema Choice, Games Radar, Ideal Home, Louder Sounds, Channel News and Boat International. He’s also the editor of professional home cinema website Inside CI. He's on Twitter and Instagram as @SteveMay_UK