Fashion Style

Irina Shayk is the new face of Anine Bing in effortlessly chic new campaign  

Say hello to your new chic capsule wardrobe: Supermodel Irina Shayk has been revealed as the new face of timeless and tailored It-girl favourite brand, Anine Bing… and you’re going to want to add every piece she’s been photographed in to your wardrobe of elevated essentials, immediately.

Irina Shayk for Anine Bing, photographed by Chris Colls

The Los Angeles-based womenswear brand, famed for its classic yet modern style and upscale everyday wear has teamed up with the global model to celebrate its 10th anniversary for two big 2022 campaigns: the best-selling Classics collection, and an all-new Resort collection, the first of its kind for the designer. 

Irina Shayk models the Bree dress in white by Anine Bing

Anine Bing herself says, “It’s been a dream working with Irina. She is effortlessly beautiful, confident, kind, and completely embodies the brand. I can’t think of a better person to represent Anine Bing as we celebrate this ten-year milestone.”  

Both campaigns have been shot by notable fashion photographer Chris Colls, and feature versatile basics which can be dressed up or down, for the ultimate in laidback luxe. 

The Classics Collection is the designer’s core offering, and lays the foundation for modern uniform dressing: think tailored suiting separates, elevated basics, and luxurious leather accessories and more. Highlights as modelled by Irina Shayk include the Frances Jean in river blue, the Bree dress in white and the Colette Bag in black croco. Versatile and interchangeable, these can be layered and mixed for the perfect cool-girl capsule wardrobe.

Meanwhile, in brand’s first Resort Collection, the cool girl goes on vacay. Shot on location in Miami, the line features new swimwear and seasonal ready-to-wear pieces, such as the Jace One Piece in cream, Rosa Bikini Top and matching Naya Bikini Bottom in black, and the Lesly Swimsuit in black. Of course, tailoring doesn’t take a break from the beach: we’ll be packing the Classic Blazer in black, and Carrie Pant in black, which take a starring role in the campaign. 

The Anine Bing Classics Collection is available now, and the Resort Collection will launch in May 2022. Shop the collection at 

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