Damien Hurst partners LG for exhibition of major works and 10,000 NFTs at Frieze London

Damien Hurst prepares for Frieze London with digital art

A one-off exhibition of works by Damien Hirst, in partnership with LG, at Frieze London, promises to explore the creative potential of technology within the field of digital art.

LG X Damien Hirst: A History of Painting will show major works by the artist alongside digital reproductions and NFTs presented on LG’s OLED TV products. The exhibition will take place at the LG Space, at the upcoming Frieze London art fair.

The presentation has been conceived by Jason Kim of BESIGN and will be staged inside an immersive temporary architectural intervention by London-based designer Je-Uk Kim of JiB design studio.

At the heart of the show will be a display of iconic Hirst artworks, including paintings from his Kaleidoscope and Spin series, hung alongside self-lit digital reproductions on LG OLED TVs. 

Also highlighted in the exhibition will be Hirst’s first NFT series. The Currency is a collection of 10,000 NFTs which correspond to 10,000 unique physical artworks…

LG's OLED TV range for 2021
LG’s OLED range for 2021

Also highlighted in the presentation will be Hirst’s first NFT series. The Currency is a collection of 10,000 NFTs which correspond to 10,000 unique physical artworks by Damien Hirst.

The NFTs contain high resolution images of the front and back of each of the artworks. The physical works, which are stored in a secure vault somewhere in the UK, have been launched on Palm, hailed as a new environmentally friendly NFT ecosystem connected to the Ethereum blockchain.

Many of these artworks will be seen for the first time. On October 14, the first public entry day of Frieze London, The Currency Exchange Period begins: a ten-month window in which purchasers of these NFTs may decide to keep either the digital NFT or the physical artwork. Whichever they choose, the other gets burned.

LG says this collaboration represents a major new commitment to the arts. 

Frieze London runs October 13 – 17, and is staged in London’s Regent’s park. 

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