Salon Privé, the supercar show, has announced a new pavilion for its upcoming event. Salon Privé Time will be home to exhibits from some of the world’s most prestigious watch brands.
There’s long been a synergy between the high-end car industry and horology, especially in the world of motorsport, where every fraction of a second counts and accurate timekeeping is essential.
The Time pavilion will be located on the South Lawn of Blenheim Palace, alongside some of the world’s best known automotive and luxury brands. Guests will have the opportunity to browse, try on and purchase the timepieces on display.
Many of the featured brands have forged close partnerships with the automotive sector. IWC Schaffhausen has been the Official Engineering Partner of the all-conquering Mercedes-AMG Petronas Formula One team since 2013, and the following year it introduced the first of its special editions dedicated to brand ambassador Sir Lewis Hamilton.
Similarly, with its signature design characteristics of boldness and extravagance, it was natural that Swiss-based manufacturer Roger Dubuis would partner with Lamborghini Squadra Corse, while Florence-based Officine Panerai combines Italian style, Swiss technology and a passion for the sea in its elegant designs.
They will be joined at Salon Privé Time by luxury brands Piaget and Montblanc.
There’s long been a synergy between the high-end car industry and horology, especially in the world of motorsport…
Vacheron Constantin joins the elite brands in the Salon Privé Time pavilion
Completing the collection of brands will be Vacheron Constantin, recognised as the oldest watch manufacturer to be in continuous operation. It has created iconic timepieces for the likes of King Farouk and Marlon Brando, and in 2015 created the world’s most complex watch as a special commission for its 260th anniversary.
‘There is a natural synergy between motor cars and watches,’ said Christophe Ramel, UK Brand Director from Vacheron Constantin, ‘and Salon Privé Time is an exciting way to celebrate that. Salon Privé is known across the world for its quality, style and exclusivity – and those values perfectly align with what we do as luxury watchmakers. Anyone with a passion for cars will appreciate the craftsmanship that goes into each and every timepiece.’
Now in its 16th year, Salon Privé Week (which runs September 1-5) is a must-attend series of events for any car enthusiast, and this year will host no fewer than 21 UK, European and global debuts.
The Concours d’Elégance will welcome more than 100 of the world’s finest cars to Blenheim Palace, while Ladies’ Day presented by Boodles offers the ultimate in style and fashion, with fine dining in the Glass House will return after its successful debut in 2020.
Tickets can be purchased via the official website www.salonpriveconcours.com or by calling the Ticket Hotline: 0808 100 2205.
Just in time for Burns Night, Orkney-based Highland Park has announced a limited-edition cask strength single malt whisky. The new release, Cask Strength: Heather, is made using 100 per cent Orkney peat-smoked barley, with peat sourced responsibly from Hobbister Moor, just a few miles from the distillery. Given Orkney’s northern latitude, trees struggle to grow,…
One of the world’s leading bespoke shipyards is setting up shop in the heart of London. Sanlorenzo Yachts UK will open a flagship showroom at 61 Park Lane, Mayfair, in March 2026. Designed as a working studio rather than a traditional retail space, the showroom will allow prospective Sanlorenzo owners and charter clients to begin…
Bang & Olufsen has announced two new limited editions of its flagship loudspeaker: the Beolab 90 Phantom Edition and the Beolab 90 Mirage Edition. Part of the brand’s Atelier programme, they’re the latest in a series of highly restricted releases marking the audio brand’s centenary, limited to just ten pairs apiece globally. The Phantom and…
The Luxe Review 
Salon Privé, the supercar show, has announced a new pavilion for its upcoming event. Salon Privé Time will be home to exhibits from some of the world’s most prestigious watch brands.
There’s long been a synergy between the high-end car industry and horology, especially in the world of motorsport, where every fraction of a second counts and accurate timekeeping is essential.
The Time pavilion will be located on the South Lawn of Blenheim Palace, alongside some of the world’s best known automotive and luxury brands. Guests will have the opportunity to browse, try on and purchase the timepieces on display.
Many of the featured brands have forged close partnerships with the automotive sector. IWC Schaffhausen has been the Official Engineering Partner of the all-conquering Mercedes-AMG Petronas Formula One team since 2013, and the following year it introduced the first of its special editions dedicated to brand ambassador Sir Lewis Hamilton.
Similarly, with its signature design characteristics of boldness and extravagance, it was natural that Swiss-based manufacturer Roger Dubuis would partner with Lamborghini Squadra Corse, while Florence-based Officine Panerai combines Italian style, Swiss technology and a passion for the sea in its elegant designs.
They will be joined at Salon Privé Time by luxury brands Piaget and Montblanc.
Completing the collection of brands will be Vacheron Constantin, recognised as the oldest watch manufacturer to be in continuous operation. It has created iconic timepieces for the likes of King Farouk and Marlon Brando, and in 2015 created the world’s most complex watch as a special commission for its 260th anniversary.
‘There is a natural synergy between motor cars and watches,’ said Christophe Ramel, UK Brand Director from Vacheron Constantin, ‘and Salon Privé Time is an exciting way to celebrate that. Salon Privé is known across the world for its quality, style and exclusivity – and those values perfectly align with what we do as luxury watchmakers. Anyone with a passion for cars will appreciate the craftsmanship that goes into each and every timepiece.’
Now in its 16th year, Salon Privé Week (which runs September 1-5) is a must-attend series of events for any car enthusiast, and this year will host no fewer than 21 UK, European and global debuts.
The Concours d’Elégance will welcome more than 100 of the world’s finest cars to Blenheim Palace, while Ladies’ Day presented by Boodles offers the ultimate in style and fashion, with fine dining in the Glass House will return after its successful debut in 2020.
Tickets can be purchased via the official website www.salonpriveconcours.com or by calling the Ticket Hotline: 0808 100 2205.
New Cask Strength Highland Park whisky puts Orkney heather front and centre
Just in time for Burns Night, Orkney-based Highland Park has announced a limited-edition cask strength single malt whisky. The new release, Cask Strength: Heather, is made using 100 per cent Orkney peat-smoked barley, with peat sourced responsibly from Hobbister Moor, just a few miles from the distillery. Given Orkney’s northern latitude, trees struggle to grow,…
Mayfair marina: Sanlorenzo Yachts to open London flagship showroom on Park Lane
One of the world’s leading bespoke shipyards is setting up shop in the heart of London. Sanlorenzo Yachts UK will open a flagship showroom at 61 Park Lane, Mayfair, in March 2026. Designed as a working studio rather than a traditional retail space, the showroom will allow prospective Sanlorenzo owners and charter clients to begin…
Bang & Olufsen enhances flagship Beolab 90 with atelier Phantom and Mirage editions
Bang & Olufsen has announced two new limited editions of its flagship loudspeaker: the Beolab 90 Phantom Edition and the Beolab 90 Mirage Edition. Part of the brand’s Atelier programme, they’re the latest in a series of highly restricted releases marking the audio brand’s centenary, limited to just ten pairs apiece globally. The Phantom and…
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