Hyundai calls in the parametrics for revolutionary 2020 Tucson redesign

Sneak peek time. Hyundai Motor has decided that it wants to tease us with not so shadowy images of its all-new Tucson. Usually, when a motor manufacturer does this it either means it’s scared witless that’s it’s gone gah-gah with its latest re-design or that it’s actually pretty proud of its handiwork. On this occasion, we’re thinking it’s probably the latter… 

Due to be ‘virtually’ unveiled on September 15, the new Tucson features Hyundai’s now signature headlamp architecture, this particular execution being notable for the fact that the daytime running lights only become visible when switched on by the driver. Hence ‘Parametric Hidden Lights’. We see what it did there.

We like what looks to be a genuinely funky looking dual-cockpit layout – the maker calls it the ‘INTERSPACE’…

Welcome to Interspace by Hyundai

We also like what looks to be a genuinely funky looking dual-cockpit layout – the maker calls it the ‘INTERSPACE’ – which comprises ‘layered, sensuous forms’ that ‘reinforce the feeling of openness’. See that slinky, fully integrated centre fascia? Apparently inspired by waterfalls, that was. And clock the driver and passenger enveloping dashboard. Wraps around you like a ‘deep gorge’, says Hyundai. Lovely stuff. Amazing what can happen when you send the designers on an Outward Bound course in Cumbria.

Wider-bodied than previous incarnations, the new Tucson’s side-on and rear views also echo the general ‘parametric’ theme, with chiselled surfaces aplenty, combined with angular wheel arches that – it’s claimed – gives the suggestion that the car’s perpetually in motion.

Signature headlamp architecture

“The mission of ‘Sensuous Sportiness’ is to elevate the emotional qualities of automotive design. We want our customers to feel moved. With the all-new Tucson, we are introducing its ultimate evolution and a definitive statement about Hyundai’s unstoppable forward momentum,” says SangYup Lee, Senior Vice President and Head of Hyundai Global Design Centre.

Crikey. Let’s hope the brakes still work then…

An experienced PR professional who’s represented some of the world’s best-known technology brands, Kulwinder began his career as a journalist and then editor, with stints on legendary British car magazines Supercar Classics and Fast Lane.

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