Bang & Olufsen is partnering with motorsport legend Fernando Alonso for a (very) limited edition run of the brand’s Beoplay E8 Sport earphones and its iconic Beosound Edge home speaker. The partnership is hailed as a celebration of Fernando Alonso’s pursuit to become the second driver in history to attain the legendary Triple Crown at this year’s Indy 500.
The two-time F1 World Champion and double 24 Hours of Le Mans winner says music plays a big part in his routine when preparing for a race.
“I’ve always used music as a training companion for maximum performance and when I mentally prepare for a race. Music helps me balance my frame of mind before getting into the car, building adrenaline for the challenge ahead,” says Fernando Alonso.
“I wanted to partner with an audio brand that shared my enduring passion and determination for excellence. I use Bang & Olufsen products in my everyday life from my toughest training, to preparing myself for a race and relaxing in the garden with friends, so I could think of no better partner to mark this occasion and to bring this limited edition to those who harness the power of music to achieve the goals they set their minds on.”
“Music helps me balance my frame of mind before getting into the car, building adrenaline for the challenge ahead…”
The Fernando Alonso Beoplay E8 Sport earphones are limited to just 66 units, 66 being Fernando Alonso’s car number in the Indy 500 race this year. They also match the livery design of the No. 66 Arrow McLaren SP car, and come with design details like a ridged grip to help adjustments when fingers are wet and sweaty. To avoid unnecessary stopping or distraction while running, the earphones can switch between tracks, take calls and activate Transparency Mode all with a simple tap or swipe of the finger.
Beoplay E8 Sport also have IP57 certification that protects them from dust, sweat and water intrusion of up to 1 meter for 30 minutes. They’re also compatible with Bluetooth 5.1, AAC and aptX codecs.
The earphones ship in a black wireless charging case designed with performance driven materials such as rubber and textured silicone, and a sleek aluminium inlay with the official Alonso logo. Each earphone boasts a green anodized aluminium ring that marks the touch controls and bears Bang & Olufsen’s logo on one earphone and Fernando Alonso’s signature on the other.
For in-home use, the Beosound Edge home speaker, created in collaboration with acclaimed industrial designer Michael Anastassiades, allows for two placement options, on the floor as a musical centrepiece, or placed on the wall. Proximity sensors detect when you get close to the speaker, discreetly illuminating the aluminium touch interface. Rolling the speaker forwards and backwards to increase and decrease the volume.
The limited Fernando Alonso Beosound Edge home speaker comes with Fernando Alonso’s signature on top of the speaker right above the Bang & Olufsen logo and the official Alonso logo on the matt black fabric cover.
The collaboration is limited to an edition of only 14 speakers, Fernando Alonso’s lucky number and the number of his Formula One car.
The Fernando Alonso Beoplay E8 Sport Edition earphones sell for £350, while the Fernando Alonso Beosound Edge sells for £3,200 GBP . They’re available mid-September 2020. Buyers can register their interest on bang-olufsen.com and fernandoalonso.com.